Mumbai: Danone Narang Beverages, a joint venture between French Group Danone and Indian business house Narang Group has launched an innovative flavour of the acclaimed beverage, “B’lue Orange Lime”,  priced at Rs. 32/- for a 500 ml bottle. It was formulated by the Danone R & D lab based in Asia & Danone global office. After the phenomenal success of B’lue’s Apple, Peach and Guava flavour, the new zesty Orange Lime flavour will be one of its kind and only concoction available in the still water and carbonated soft drink category in India. Breaking the clutter in the market, drinking the new B’lue Orange Lime will help uplift the mood of consumers this summer as the temperature soar in most parts of the country.

B’lue, a delicious restoration drink, opened a new segment in the Indian Ready to drink beverage segment with the launch of its three delicious fruit flavours of Apple, Peach and Guava available in 500ml pet bottle. The new B’lue Orange Lime flavour adds to this bouquet of flavours.

Speaking on this occasion, Mr. Tarun Arora, Country Head, Danone-Narang Beverages said, “We are very excited to launch this unique flavour for our consumers who have accepted B’lue with open arms as we introduced our first three flavours last year.  B’lue Orange Lime has been developed from in-depth market research and study of consumer preferences which gives us great confidence that the product will meet the demand of a rare fruit flavour combination in the market. B’lue Orange Lime will be available across the top 35 metros. We are very positive that the flavour will be a hot favourite with consumers this summer.”

B’lue is a unique drink with a stimulating aroma, fruity taste and  a proprietary blend of vitamins B3, B6, B9, B12 and minerals like potassium, sodium, and magnesium and drinking B’lue uplift one’s body, mind and mood and keeps consumers at their best anywhere anytime of the day. B’lue has been launched after an extensive consumer co-creation & crowd sourcing aimed at understanding the consumer’s lifestyle, their daily grind and motivations. It is inspired from the success stories of Danone’s international portfolio, but co-created with the Indian consumer.

Created for the Indian palate, B’lue has been specially designed keeping in mind today’s Young India called as the millennial generation  who believe in designing their lives and living their passion. The Millenial Generation of doers who live the change that most of us wish to see! A 24X7 generation who wants to be at their optimal best, anytime, anywhere. B’lue, with its distinctive taste is what every Young Indian ultimately aspires to be – inventive, unique and surprising.

B’lue is a unique product formulated with unique taste and other benefits that make it so awesome to drink!

No Carbonation, so no fizz

No Caffeine, so it’s light on you

No Artificial Colours, so you can see its true colours

No Preservatives, so it’s more concerned about your health

Source: Sachin Murdeshwar