Blue Star Infotech (BSI), a provider of software solutions for the global mid-market space, today announced the launch of a new Web 2.0 based Enterprise Social Computing (ESC) platform that will act as a catalyst to empower enterprises to innovate and facilitate co-creation of products and services, achieve better collaboration, information sharing and knowledge management. BSI will target enterprises primarily from the manufacturing and consumer goods sector.

The ESC platform, targeted towards the Indian mid market segment, is built on BSI’s Visibility, Control and Optimize (VCO) vision for the mid-market space. The platform has elements such as ‘Open Minds’ that will facilitate ideation, innovation and employee recognition across the enterprise in a highly organized and structured manner helping them to adopt best practices of their larger enterprise counterparts. Better information sharing will reduce duplication and encourage creation of information assets and their reusability, which will help medium sized enterprises gear up to scale up faster to compete in the current marketplace.

The ESC platform inherently carries strengths of fast paced and structured communication by way of Wikis, Forums and Workflows. The platform can also be integrated with external ERP systems and Office applications. Shared Calendars, Online meetings and effective workflows can enable remote offices/factories, etc to also work in a virtual office environment.

“Most enterprises use the Intranet just as a portal to fill timesheets, post notices, news, events and other updates. However, with the advent of social IT, Intranet can become an effective platform that empowers employees by enabling them to innovate, build and share knowledge assets from their initial stages and eventually co-create offerings in collaboration with employees and even customers and prospects. The ESC platform will also empower enterprises to improve productivity of even their non-IT, non-core functions by helping them to participate in the overall co-creation and innovation process” said Suresh Iyer, Executive Vice President, Blue Star Infotech.