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  • Blue Yogi, India’s first portal that guarantees 60% off on luxury hotels

    Published on September 6, 2013

    New Delhi : Blue Yogi is an incredible business proposition that benefits travelers with up to 60% discounts in high-end luxury hotels. This is more than what they are likely to find elsewhere because of its unique business model.

    Blue yogi Blue Yogi’s model is based on an inventory of luxury hotel rooms across India. Leading luxury hotel chains allot an inventory to the portal at high discounts over published rates and Blue Yogi passes the benefit to the end-user—the consumer.

    There is, however, one proviso—the name of the Hotel is revealed only after the customer has bought the hotel room. This is reasonable as the hotels would not like to openly display the availability of such high discounts. However, the location and facilities of these properties are described in detail, so that consumers know where they will be staying in and the services they can expect from these properties. Needless to say, the room will be booked at one of the participating hotel chains such as Oberoi Group hotels, The Imperial hotel, The Lalit hotel group, Park hotel group and others listed on the website.

    The important feature is that guests will not feel shortchanged. For instance, they will not be offered 3-star rooms in lieu of 5-star ones. If the business model is the backbone that will guarantee success, the surprise and anticipation among users is what will generate the buzz and excitement.  Akhil Nath, co-founder, Blue Yogi, says, “We have developed successful software and signed up luxury hotels chains and have piloted the site over the past few months. We believe that the concept will work for the Indian market given that it offers highly discounted rooms in known brand-names with three, four and five-star properties across India, effectively creating a ‘hotwire’ for the Indian market.”

    Blue Yogi is currently live and is receiving a great inflow of bookings. Akhil Nath, along with Manu Kaushik (CEO, Divine Arts, Inc. USA) and advisory board member,Vikram Madhok (MD, Abercrombie and Kent, India) are on the move to revolutionize the online travel sector.

    Source : Prakriti Singh

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