Mumbai  :  In an effort to help retailers capitalize on Black Friday and the holiday shopping season, research and analytics firm blueocean market intelligence is launching an event-based retail intelligence solution, Retail Intelligence on Demand. It generates comprehensive, timely and actionable intelligence around major seasonal shopping events so retailers can increase market share and foster long-term brand loyalty.

Specifically designed for cross-functional teams, Retail Intelligence on Demand addresses the challenges of obtaining timely and accurate data to evaluate and respond to competitive tactics, consumer needs and consumer behaviors in a hyper-competitive market. Additionally, the extensive post-season analysis and summary helps retailers quantify engagement successes and evaluate pitfalls.

“Many retailers generate their highest profits during key seasonal and time-bound shopping events such as Black Friday, Christmas and back-to-school,” said Kumar Mehta, CEO of blueocean market intelligence. “Our enterprise intelligence solution enables retailers to drive increased footfall, site traffic, conversions and acquisitions during each critical selling season.” blueocean market intelligence is able to deliver near-real time, strategic, integrated data intelligence from social and secondary digital media sources so retailers can:

Monitor and respond to competitive strategies and tactics

Understand and respond to consumer attitudes and behaviors

Identify and evaluate path-to-purchase drivers

Improve agility to enhance offers and stay competitively advantageous

Quantify recommendation and purchase intent

Prevent revenue leakage

Benchmark and measure e-commerce traffic, conversions and acquisitions

Leverage user-generated content for sales and marketing efforts

Identify and unleash advocacy amongst key influencers

Drive engagement and monetize revenue opportunities

Identify and mitigate threats

Evaluate performance successes and pitfalls

Source : Lokesh Shastri