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  • Bold & Seoul’d: All eyes on Lenskart’s brand new K-Pop Collection

    Published on August 22, 2023

    As the Korean wave continues to captivate the globe, Lenskart has forayed into the K-Pop world with its newest launch—the K-Pop collection by Lenskart Studio. Lenskart Studio aims to seamlessly merge fashion and eyewear without constraints and they have done so with their newest eyewear collection. The K-Pop Collection allows you to frame your fandom with luxury acetate eyeglasses that flaunt color-blocked rims and sunglasses that come in pop shades and super slim shapes.

    While the eyewear from this collection steals the show, Lenskart also mesmerizes India with the innovative launch campaign of this collection, one that blends the captivating world of K-Pop with cutting-edge AI technology. Introducing an industry-first collection campaign, Lenskart presents us the visionary world of Astro IRIS – a virtual K-POP band, developed entirely through Artificial Intelligence.

    Each star in the four-member band has been imagined through a detailed character sketch that brings their personality and preferred eyewear style to life. The campaign focuses on showcasing the launch of the collection as band members take the audience on a journey celebrating the unparalleled phenomenon of K-POP.

    The K-Pop collection aims to mark a significant milestone for Lenskart in its steadfast commitment to emphasize the relevance of eyewear across different sub cultures. It showcases the brand’s ability to adapt and flourish in a rapidly changing market-landscape.


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