– Singh to Engage with NBA Fans in India
Throughout League’s 75thAnniversary Season in 2021-22-
-NBA Launches New @nbastyle_in Instagram Handle to Showcase Lifestyle-Focused NBA Content –
The National Basketball Association (NBA)today namedBollywood superstar Ranveer Singh theNBA Brand Ambassador for India. In this capacity, Singh will work with the NBA to help grow the league’s profile in India throughout itslandmark 75thAnniversary Season in 2021-22.
Over the course of the season, Singh willparticipate in a number of league initiatives that will be featured on NBA India’s and his personal social media accounts. Singh will attend NBA All-Star 2022 in Cleveland, where he will post behind-the-scenes social media content and meet NBA players and legends.Singh previously attended NBA All-Star 2016 in Toronto, where he sat courtside at theNBA All-Star Game.
Singh will also be featured on “NBA Style” (@nbastyle_in), a new lifestyle-focused Instagram account for fans in India that showcases the convergence of the NBA and popular culture.“NBA Style” serves as a destination for fans in India to immerse themselves in the many ways that the league and its players influence and are influenced by music, style, art and entertainment. The new account also spotlights a wide range of local personalities and their contributions to both NBA and popular culture.
“I have loved basketball and the NBA since my childhood and have always been fascinated with its influence on popular culture, including music, fashion and entertainment,” said Singh. “With the NBA tipping off its 75thseason celebrations, there couldn’t have been a better time to join forces with the league and support their efforts to grow basketball in the country.”
“We are thrilled to welcome Ranveer Singhas NBA brand ambassador forIndiaahead of what promises to be a memorable 75th Anniversary Season,” said NBA Deputy Commissioner and Chief Operating Officer Mark Tatum. “A Bollywood icon and one of the most celebrated actors of his generation, Ranveer is also a dedicated NBA fan who is passionate about the league and its players. We’re excited to work with Ranveer to engage with fans in India and around the world on a variety of platforms.”
“Ranveer is an ideal ambassador to headline the launch of NBA Style, our new Instagram handlethatexplores the intersection of basketball and culture,” said NBA Asia Executive Vice President and Managing Director Scott Levy. “Art, fashion and entertainment are part of the fabric of India, and with Ranveer’s help, NBA Style will contribute to the cultural landscape and showcase how the league and its players have been shaped by and influence culture.”
A native of Mumbai,Singh has appeared in several critically acclaimed movies and is the recipient of multiple prestigiousawards.
In addition to @nbastyle_in on Instagram, fans in India can follow the NBA on NBA.com, Facebook, Twitter, Instagram and YouTube for the latest league news, updates, scores, stats, schedules and videos. Fans can also download the NBA App on iOS and Android to access NBA League Pass, the league’s premium live game subscription service.
