Bangalore ;Integrated brand-comm, a leading communications consultancy firm, will start Brandware IV Edition, a comprehensive eight weekend brand management course from June 3rd , 2011.

The lead faculty Ramanujam Sridhar, author of One Land One Million Minds and Googly-Branding on Indian Turf, has specially designed this edition to help practicing managers learn newer aspects of branding and also simplify branding for professionals in other functions.

brandware ensures to give right exposure to the people in the industry in just 8 weekends. The methodology of teaching is based on case studies, industry knowledge sharing and path breaking presentations. brandware will help professionals to broaden their perspective on brand management.

Ramanujam Sridhar, CEO – brand-comm says “With intense competition between brands on national and regional platform, managers need to arm themselves with knowledge. From our past experiences, we are confident that this course is designed in the best possible manner for professionals to hone their skills and meet the market challenges as they get across industry perspective issues.”

brandware will provide participants with the knowledge and skills to manage complex brands within an Indian context and will encourage innovation among them. This course deals with important issues both at the individual product level and the firm level and is designed both for those anticipating careers in brand management as well as for those with an interest in marketing management, communication and general management.

The previous editions were well received by senior executives from Kurlon, Draftfcb Ulka, Toyota Kirloskar Motors, Titan, Nokia India, MindTree, Ma Foi Randstad, United Spirits, TTK, Indus League, Manipal Education, to name a few. Raaman, Senior Research Executive, Millward Brown, commenting on his experience, said, “I really enjoyed the Brandware program. The best thing about the program was that all marketing concepts were taught in a simple language which could be understood even by non-marketing people and without using “jargons” which made it more like a learning and discussion than training. The faculty in the course were so patient and modest inspite of being veterans in their field. In short it was a joyful learning experience.”

The course will be conducted on Friday between 6.00pm to 8.30pm and Saturdays between 10.00am to1.00pm for eight consecutive weeks which is further split into six weekend training program and two weeks of project. The training will be held at ‘The Hall of Brands’, Integrated Brand Comm Pvt Ltd. # 68, II Floor, Transpade Towers, Jyothi Nivas College Road, Koramangala, Bangalore – 560 095.