Kolkata: Kids now have a reason to rejoice, look stylish and fashionable with the introduction of Kidology – the ready-to-wear kids’ designer clothing and accessories collection at Brocade – the fashion store. Kidology, the label that incorporates Western, Indian, as well as fusion inspirations, unique contemporary designs, high quality and eco-friendly fabrics was today launched over a grand kids fashion show.

The Kidology team of designers includes Gaurav Gupta, Ritu Kumar, Gauri & Nainika Karan, Malini Ramani, Namrata Joshipura and in-house designer Maya Nocon and caters to the age group spanning 0-10 yrs offering kids wear and accessories including handbags, shoes and jewellery.  The clothing and accessories range available in Kidology represents the cool urban style of the generation today!

The fashion show held at Brocade saw renowned Kolkata based designer Abhishek Dutta’s son Aryansh Dutta, Samaira Vyas, daughter of acclaimed singer Sadeep Vyas and Rayed Nafis – son of sought after Nutritionist Hena Nafis among others take to ramp displaying the fabulous collections. The charm of the kid models was further enhanced by matching accessories like stylish fine jewellery and hand bags. The show was choreographed by Niti Tamang, State level winner of Boogie Woogie in 2005.

Commenting on the occasion Mr. Irendra Chhabra, Chief Executive Officer – Retail Division, Baid Group said,” Fashion is for all and we wanted to extend our offerings from grown-ups to kids. We are very excited about our relationship with Kidology whose great quality and designer labels, will no doubt, be highly appreciated by our discerning consumers in Kolkata.”

Ms. Neha Sachar Mittal, Joint Managing Director, Kidology, “ I think all the parents who ever wished for comfortable high –end, superior quality apparel and accessories for their little ones that are unique yet super stylish. Kidology is the answer to their prayers. The vision behind Kidology is to develop a lifestyle concept which incorporates various spheres of design under its umbrella and it’s this ideology that makes Brocade theideal place to house Kidology.”