by NR Indran / INT
Mumbai : Buchanan Group announced the launch of ‘Hometesterclub.com’ 
a consumer-to-consumer social network of shoppers who review, rate and share their experiences on NEW grocery products to assist others in making wise and smart shopping decisions.
Hometesterclub.com combines the real and virtual world to create a unique platform that empowers customers to review products and post their views online.
Hometesterclub.com aims to be an aggregator and filter of all new grocery products launched in retail stores in India. Grocery shoppers are encouraged to become members of the community network website and comment on the new products and interact with other members. Once registered every member stands the chance to receive a FREE-box containing a selection of new products.
Hometesterclub.com ratings and reviews are uncensored and unbiased and based on the actual experience of the new product at home. No member is remunerated or incentivized in any way to positively rate or review a product.
Speaking at the launch of Hometesterclub.com, Mr. Sanjeev Singhai, Business Director – Indian Sub Continent, Buchanan Group said “With manufacturers seeing innovation as a proven way to stave off growing competition and to stimulate demand in these ‘tough times’, it’s not surprising to know that the word ‘NEW’ will appear on about one thousand new products in the average Indian supermarket every year, and Hometesterclub.com will play an increasingly important role in empowering the Indian shopper. It is a place for live unbiased conversations about new Grocery products where members know they can receive and offer live, truthful, authentic insight and information on whether a new grocery product is actually worth buying.”
With over 12500 members already, and more than a thousand new members joining every week, the Home Tester Club is currently available in India and South Africa, and is about to be launched in Australia as well.
About Hometesterclub.com
www.hometesterclub.com has been created by Buchanan Group for members to be a live interactive forum where they are able to download information on new grocery products, but also where they can upload and share their own thoughts, opinions and suggestions about grocery products in general and learn from each other’s experiences. It is a place for live unbiased conversations about new Grocery products where members know they can receive and offer live, truthful, authentic insight and information on whether a new grocery product is actually worth buying. Members can chat with each other via blogs, tweets, text, email and soon even video conferencing, or on the Club Facebook page or even ‘offline’ at some of the club social breakfast meet-ups, held monthly around the country.
About Buchanan Group
Founded in Melbourne, Australia in 1989, Buchanan Group has grown on a business platform that has seen it develop into a global business with activity on five continents. With brands like Brand Power, Zoot Review, Medifacts and many others, Buchanan Group information media products can be seen in markets as diverse as Australia, the USA, Canada, United Kingdom, Spain, Poland, New Zealand, South Africa, Singapore, Malaysia, Thailand, the Philippines, India and Saudi Arabia. Buchanan Groups products are all tried and tested in markets across the globe and are based on the delivery of information from a third party perspective, allowing consumers to make more informed choices in the products and services that they buy
You can contact the Author at nr_indran@rediffmail.com
