A new expression of moderncharisma, Bulgari unveils BVLGARI MANEXTREME,a fragrance that melds an intense Mediterranean freshness and a modern woodiness, evoking Rome’s vitality and strength.
BVLGARI MAN EXTREME is dedicated to man whosequest isto experience emotions that are strong, out-of-the-ordinary and extreme.The newflacon – distinguished by an innovative metallic treatment – is a silver and slate grey monolithic bottle designed to look like it was carved from Roman marble, paying a further tribute to Bulgari’s heritage.
BVLGARI MAN EXTREMErevisits the core values of the iconic fragrance BVLGARI MAN whose masculine sensuality is a declaration of innate charisma. Elegant, imposing and addictive itis a woody-fresh eau de toilette infused with a manly appeal and verve, an inebriating mix that stirs the soul to seduce and intrigue. An aroma of vegetal and zesty top notes such as pink grapefruit,Calabrian bergamot and cactus pulp that create a tingling olfactory experience, one that bursts with energy. At the heart, a distinctivefloral masculine vibe released by a fusion of white freesia, Guatemalan cardamom and vegetal amber, accented by a luminous trail of reassuring earthy notes such as balsa wood, Haitian vetiver and Laotian benzoin that add an oriental warmth and radiance to this special scent.
“I created the new perfume for Bulgari with the idea of evoking a new freshness without neglecting a modern sensuality in the background. I thus selected the best natural ingredients reminiscent of the Roman atmosphere,” says master perfumer Alberto Morillas.“At the heart of this is cardamom, which I personally watched grow, and that gives the fragrance a white, immaculate, and very masculine dimension. When integrated into the fragrance it instantly evokes the openness of a landscape that stretches out into infinity. Masculinity requires a slightly ambiguous strength so we chose freesia because of its freshness, unconventional appeal and the immediate clarity it brings. The challenge of this fragrance was to find a new freshness in this quintessential Bulgari signature”.