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    CAMON 16 Premier: TECNO Launches the first ever 48MP Dual Selfie camera in India

    Published on January 13, 2021

    New Delhi: TECNO, the global premium smartphone brand that saw a robust growth in the year 2020, is set to start 2021 with a bang. Straight out of its popular camera-centric CAMON smartphone series now comes TECNO CAMON 16 Premier, a smartphone that is touted to be a game changer in its category with unprecedented premium camera capabilities. Living up to its ‘segment-first’ reputation, CAMON 16 Premier is set to transform the smartphone videography experience of its category consumers. While last year, TECNO’s CAMON smartphones changed the game of photography by initiating an era of higher camera pixels, premium AI powered Ultra Night lens and pop-up cameras, CAMON 16 Premier heralds the transition to premium smartphone videography.

    TECNO CAMON16 Premier is designed for discerning tech savvy millennials in India for whom their smartphone is the primary gadget for all professional quality social-sharing needs of videography and photography on the go.  TECNO CAMON 16 Premier flaunts many segment-first smartphone camera innovations such as the first and the only smartphone featuring both 64MP Quad camera and 48MP+ 8MP Dual front selfie cameras setting off a hot trend in the industry.  The new-age smartphone supports Sony IMX 686 RGB Sensor and Super Night 2.0 powered by the world’s most exclusive trademark TAIVOS™ (TECNO AI Vision Optimization Solution) technology. Not only this, it boasts of unique video shooting functions such as Super Hybrid Image Stabilization to capture shake free videos & images, andrecord 4K Videos at 30fps, Super Slow Motion videos at 960 FPS as well as Professional 1080P Polar Night Lens to Clearly capture crisp no-noise videos in low-lit environments.

    Commenting on the launch, Arijeet Talapatra, CEO of TRANSSION India said, “At TECNO, product innovation based on local consumer needs drives everything that we do, and it is our key brand value. In 2021, we are all set to take TECNO to newer heights in the smartphone categories by revolutionizing the mobile photography and videography technology in the segments we cater to with innovative and disruptive products like CAMON 16 Premier. We are confident it will be a great success and will set a standard that others will follow.”

    Priced at INR 16,999 TECNO CAMON 16 Premier is available in Glacier Silver colour. The first sale on Flipkart (https://rb.gy/ihraw0) will start from 16th Jan at 12 noon. CAMON 16 Premier is also available in offline retail outlets across PAN India.

    Key features of TECNO CAMON 16 Premier

    ·         Premier 48MP+8MP Dual Dot-inSelfie cameras

    The front camera of CAMON 16 Premier comes with segment-first 48MP Primary selfie lens as well as an 8MP ultra wide-angle lens to capture group shots with ease. It intelligently auto switches to the 105˚ Wide Angle mode when it detects 3 or more faces so that any person in a group selfie is not left out.  It houses a dual front flash which sits invisibly in the micro slit of front bezel, helping to capture brighter selfies in low light.  Selfie camera is rich in features with Ultra Night Video, AI Video beauty, Video Portrait, Slow motion, AR Shot 3.0 and so on for ultimate and premier experience.

    ·         64MP AI Quad Rear Camera for professional photography

    CAMON 16 Premier has a stunning blend of 64MP primary lens with Sony IMX 686 sensor, an 8MP lens for 119˚ Super Wide photos and Macro shots, a 2MP Polar Night Video sensor for shooting clear videos in the dark and a 2MP Bokeh Lens.  The 1/1.7” large sensor and Super Night Shot 2.0 supported by TAIVOS help click clear vivid images in dark.

    ·         Premier Video Shooting at 4K High-definition

    TECNO CAMON 16 Premier’s professional video shooting functions demonstrate the potential of what technology can do for us. The Professional Video mode can capture IMAX level 4K images, record 4K Videos at 30fps and Super Slow Motion videos at 960 fps. It also comprises of a dedicated Professional 1080P Polar Night Lens Clear capturing crisp images in low-lit environments. Also the Auto Eye Focus feature keeps the focus on subject for super video shooting or photography experience.

    ·         Truly Powerful & Hard Core MediaTek’s G90T processor

    The TECNO CAMON 16 Premier houses a powerful Mediatek G90T Processor with Hyper Engine Gaming Technology, providing for an incredible gaming experience. It also houses a Cortex A 76 CPU and Mali G76 GPU and Octacore 2.05GHz processor, that can seamlessly support heavy games like PUBG and Fortnite among others.

    ·         Premium design with 17.46cms (6.85) FHD+ display with 90Hz refresh rate

    The TECNO CAMON 16 Premier features a big 17.46cms (6.85) FHD+ display with 90% screen-to-body ratio and HDR10+ provides for an immersive viewing experience. The 392 PPI pixel density and 480nits brightness make the screen apt for outdoor visibility. The 2K+ ultra-clear resolution complemented with the 90Hz Fluid Screen refresh rate allows for smoother scrolling, greater image stability and premier smartphone usage experience.

    ·         High Capacity 4500 mAh battery

    TECNO CAMON 16 Premier gets a 4500 mAh battery with 18w fast charge. It provides a standby time of 28 days, calling time of 42 hours and music playback of 140 hours. It has a USB Type C port with heat pipe cooling that prevents the smartphone from heating up and has a full charging time of 129 hours.

    ·         Bigger Storage

    CAMON 16 Premier comes with 8GB high capacity LPDDR4x RAM for super-fast functioning and 128GB big internal storage. The internal storage supports UFS 2.1for fast and seamless data transfer.