Singapore :Capillary Technologies, a leading provider of cloud-based software solutions that help businesses to engage intelligently with customers through mobile, social and in-store channels, has been recognized as Agency of the Year in the ‘CRM and Loyalty’ category at Marketing Magazine’s 2013 AOTY awards ceremony held on May 16 at the Shangri-La Hotel. Each year, Marketing Magazine recognizes agencies that set new benchmarks for delivering long-term value to clients with category-disrupting business solutions. Other winners of the award include CPR Vision, OgilvyOne Worldwide and Go React. This year, Capillary was awarded the Silver Agency of the Year recognition.

Marketing Magazine’s annual awards are regarded as a leading barometer of agency performance in the Singapore region and are the only awards judged entirely by client marketers. Working with Lighthouse Research, Marketing Magazine convenes a distinguished panel of judges comprising 21 senior client marketers from such renowned brands as PWC, H-P, Adidas, Samsonite and HSBC. This year the judges evaluated hundreds of agencies on business and project performance, staff stability, leadership and vision parameters.

Headquartered in Singapore, Capillary serves clients in 16 countries and is known for its high energy and passion in bringing global best CRM practices to enterprises across Asia and surrounding regions. Capillary’s Intelligent Customer Engagement™ suite integrates all the capabilities that consumer marketers need to engage with their customers. Capillary can weave social and mobile loyalty experiences into virtually any point of sale (POS) system – from legacy terminals to state-of-the-art mobile devices and tablets – and empowers its clients to identify and react rapidly to both macro and micro trends in consumers’ preferences and purchase behaviors. Across most business verticals, Capillary currently works with Singapore’s largest businesses like Courts, Puma, Pizza Hut, KFC and Guardian.

“With a consumer population that is highly fragmented in terms of ethnicities, lifestyles, economic and geographic factors, Singapore is a complex market for any business but especially challenging for consumer facing enterprises,” observes Capillary Technologies South-Asia Regional Head Anant Choubey. “Capillary combines deep experience working with global brands and state-of-the-art mobile solutions. We help our clients to earn brand loyalty for the long term by understanding and respecting the differences in their customer’s preferences, while offering ease of use, speed and the kinds of instant responses that modern consumers have come to expect. We are delighted that Singapore’s marketing community recognizes our mission and sees us as a valued contributor to the region’s business ecosystem.”

In addition to helping its clients create Intelligent Loyalty Marketing campaigns, Capillary works diligently to demonstrate measurable business outcomes and guarantees impressive returns for each client initiative. Capillary’s customers typically witness 5-7% increases in sales and 4-6X ROI on margins from their investments with the firm. “With retail evolving into an increasingly complex science, Capillary looks forward to creating many more predictive CRM & Loyalty campaigns for retailers who want to focus exclusively on their customers and to connect with them using precisely the right messages and means at the right times,” adds Choubey.