Published on April 27, 2020
Email marketing always tops companies’ preference list when it comes to promoting their products and services to the target customer base because of its cost-effectiveness, reach, flexibility, and easy customisation. As per HubSpot, around 86% of professionals choose email when communicating for business purposes. Emails allow organisations to reach new customers despite their geographical location, build better relationships with existing ones through content personalisation, and increase conversion and sales. To ensure successful implementation of their email marketing strategies, organisations seek marketers skilled in analytics, strategy creation, data management, and copywriting.
Increasing requirement of skilled email marketers in organisations
Companies want their mailer campaigns to be interesting and unique every time. To do this, companies hire email marketers who strategise accordingly and ensure that the brand’s voice remains constant at the same time to build the brand image, personality, and loyalty in the market. Email marketers help organisations in various ways including —
Learning email marketing virtually
There are very few courses that dedicatedly focus only on teaching email marketing concepts. Those who aim to develop detailed online marketing knowledge should ideally enrol in digital marketing training. After enrolling, individuals could learn to create effective email campaigns while developing an understanding of how to reach more customers. The course gives a detailed knowledge of email marketing benefits, creating email campaigns with Mail Chimp, best practices of gathering mail ids, A/B testing of mailers, and avoiding spamming. Apart from email marketing, In such trainings, individuals would be able to learn concepts like web analytics, mobile marketing, SEO, search engine marketing, advertising, and social media marketing.
Online trainings have various benefits for those who aim to learn affordably. Managing multiple tasks a day is getting tougher due to hectic college or work schedules. Learning email marketing virtually is just a matter of investing 1-2 hours daily for a period of 4-6 weeks. Without travelling to a physical university classroom or coaching institute, one can enrol in a digital marketing course and can develop knowledge of in-demand marketing concepts. After taking lessons through interactive videos, one can practice and implement the learnt skills through various exercises, quizzes, assignments, and an industrial project. The training is also packed with pre-placement assistance, expert support, and a certificate to validate the training for students’ prospective employers.
Job role and career opportunities for email marketers
Email marketers work to promote the company’s offering to the customers and make sure that their campaigns align with the marketing strategies being used on other channels. They strategise and design email campaigns, build or buy email lists, design layouts, secure the email databases, identify the audience and segment lists, create and proofread copy, test the emails for optimisation on different devices, perform split tests A/B, monitor the performance of their campaigns, and analyse the campaign output.
Email marketing is an affordable marketing feature through which companies could benefit exponentially. Therefore, approx every industry, whether it is transport, education, telecommunication, healthcare, food etc., require professional email marketers to keep their target customers informed. Industries such as hospitality, retail, event management, and fashion are the hotspots for email marketers to find a lucrative job in. Skilled and trained email marketing professionals can work in various roles such as email strategist, email designer, email quality assurance specialist, email copywriter, and email optimiser. They can independently work as a freelancer for different companies or can have their own marketing agency.