Chennai :  Carrier Midea India Pvt. Ltd. today unveilsa new range of Carrier brand air-conditioners for Indian consumers, aiming to significantly increase the sales of Carrier brand residential air conditioners in India.

The new range includes 32 models of split and window air-conditioner units, including three variants in the inverter category. Carrier’s residential range uses only copper condenser-based outdoor units, which provide product efficiency, reliability and long-term operation. The new range of air conditionersis competitively priced and is available across India through a wide network of sales and service dealers, multi-brand retail outlets and authorized distributors.

Speaking about the new range, Mr. Sanjay Mahajan, Vice President, Sales and Marketing, Carrier Midea India,said, “At Carrier Midea India, it is our constant endeavor to develop energy-efficient reliable products blended with user friendly features and aesthetics. Our range is comprehensive and addresses the need of consumers across categories. With this launch, we are hopeful to further strengthen our position in the residential air-conditioning segment.”

The company, which manufactures and sells Carrier-brand residential airconditioners in India,has ambitious plans to market the new products with a comprehensive campaign including new TV adsand social media, as well as other promotional activities.

The price range is as follows:

Window : Starting from Rs.25,300/-

Split AC : Starting from Rs.31,300/-

It Reas��6��-ed some products with extremely strong market competitiveness such as “Mobile Broadband System”. Winning the bidding of this project has laid a solid foundation for the large-scale promotion nationwide.”

ter.�As��6��-is staging a display pavilion, featuring more than 40 winners and finalists of its “Hong Kong Smart Gifts Design Award 2013.”

Seminars, Business Matching

Other expo highlights include seminars on franchising and international business trends. In addition, the HKTDC is providing complimentary business-matching services, as well as online sourcing assistance and sourcing publications.

Opening Ceremony

Also taking part in the opening ceremony were: Indonesian Ministry of Cooperatives and Small and Medium Enterprises’ Deputy Minister, Marketing and Promotion, Neddy Rafinaldy Halim; Ambassador of the People’s Republic of China in Indonesia Liu Jianchao; Indonesian Chamber of Commerce and Industry Hong Kong-Macau Committee Chairman James Budiono; and Acting Consul General of Indonesia in Hong Kong Hari Budiarto. A product parade featuring Miss Hong Kong 2012 Carat Cheung followed the opening ceremony.

Global Success

One of the HKTDC’s signature emerging-market events, Lifestyle Expos have a successful track record in promoting trade between companies from Hong Kong and new markets worldwide. Previous Lifestyle Expos have been held on the Chinese mainland and in Budapest, Hungary, Mumbai, India, and Warsaw, Poland.

Lifestyle Expo in Jakarta is organised by the Hong Kong Trade Development Council (HKTDC), with support from KADIN – the Indonesian Chamber of Commerce & Industry. The HKTDC is Hong Kong’s official trade promotion organisation.

Trade between Hong Kong and Indonesia totalled more than US$5.3 billion in 2012. Indonesia is Hong Kong’s 22nd largest trading partner.