by Sachin Murdeshwar
Mumbai: Gearing up for the auspicious occasion of Gudi Padwa, Kalyan Jewellers has announced the launch of the Sankalp collection – a line of Maharashtrian heritage inspired jewellery. This pure gold jewellery line, revisits the classics and encapsulates the quintessential Maharashtrian jewellery traditions.

From the Kolhapuri Saaj to the ThushiNecklace, from the Bakuli haar to the various styles of thodas and naths, each of the pieces in this collection, connect the legacy of the region with the nostalgia for these iconic designs. Chaitra collection pays homage to the timeless pieces of Maharashtrian jewellery, known for their indigenous kaarigari and designs. To make this New Year shine even brighter, customers shopping at Kalyan Jewellers can avail up to 30% off on VA (value additions) of gold jewellery. Additionally, customers purchasing jewellery can avail of a flat 25% discount on the purchase of diamond and polki jewellery* and flat 20% off on uncut and precious stone jewellery*.

Speaking on this occasion, Mr TS Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers said, “Gudi Padwa symbolises new beginnings and harbours prosperity upon its arrival. It is one of the most auspicious Muhurats for buying gold, according to the Maharashtrian calendar. Gold jewellery,symbolic of prosperity, is often a fundamental part of our New Year rituals. Keeping in mind the needs of our customers during this important day, we have launched the new Chaitra collection, a range of traditional gold jewellery, which makes for a perfect buy this season.”

This Padwa, Kalyan has also made available a Rate Protection Offer for customers, which enables them to lock-in the price of gold and protect it from future price hikes and fluctuations. Customers can book jewellery at the current market price of gold by paying a 10% advance of the total intended purchase amount. Apart from this, Kalyan’s attractive old gold exchange policy will make it exciting for customers looking to make their Gudi Padwa purchases.

Chaitra Collection will be showcased in a new brand campaign featuring Kalyan Jewellers regional brand ambassador and Maharashtrian actor Pooja Sawant. The collection is priced from Rs 35,000 onwards and is available in Kalyan showrooms across Maharashtra. ENDS