On the auspicious occasion of Uttarayan – the Festival of Kites, January 14, 2012, AlphaOne, Ahmedabad is organizing a two-day festive workshop for Kite Making on 12th and 13th January 2012, for all Amdavadis. Uttarayan is one of the biggest, most awaited festivals in Ahmedabad. The team at AlphaOne plans to celebrate this festival with equal vigour, giving all Amdavadis a special Uttarayan. They have put up decorations with colourful kites and firkis starting January 9th at AlphaOne.

Many families in Gujarat enter into the cottage business of kite making months before the festival of Uttarayan. Emulating this very sentiment, AlphaOne will also hold Kite Making Workshops on January 12th and Kite Making Competition on January 13th for all those who want to make their own kites. The Kite Making Workshop will have the specialist guiding kids and other patrons on the art of making kites. Patrons will be supplied with paper and other materials and will be asked to make their own kites at the end of the workshop. The specialist will conduct series of workshops for the kids and patrons for over 3 hours from 4PM to 7PM on January 12th. There would also be the Kite Making Competition on January 13th for which materials will be supplied by AlphaOne. Participating patrons will get an allotted time to make their kites. Winners will be declared and their kites would be showcased on the big AlphaOne Kite that will be placed in AlphaOne’s Central Atrium throughout the Uttarayan Celebrations.

Uttarayan is the day when the sun starts to travel northwards marking the decline of winter. The festival is celebrated over 2 days – 14th and 15th January. For these two days, Amdavadis stage themselves on their roofs or on common grounds, holding kite flying competitions with neighbours and families. People of all ages fly kites from dawn to dusk. Crowded rooftops, fun-loving rivalry to outdo each other in kite flying skills and delicious traditional Gujarati feast are the hallmarks. A feeling of anticipation, joy and jubilation grips all who celebrate the occasion of thanksgiving and merry-making.

Dr. Prodipta Sen, Executive Director, Marketing, Corporate Affairs & Retail, Alpha G:Corp shares his gratification, “We are extremely pleased to have our 1st Uttarayan celebrations for all Amdavadis and look forward to their wholesome participation with great fervour. We promise to bring you many more such happy occasions in the future to celebrate with your dear ones here at AlphaOne. Wishing all a Happy Uttarayan 2012!” AlphaOne invites all Amdavadis to join the Kite Making Workshop on 12th and 13th January 2012; the registrations for the same would be made at AlphaOne’s front desk. AlphaOne will initiate the public awareness campaign for the celebration by inviting all Amdavadis for Uttarayan via print, outdoor, radio and digital media to ensure maximum fun and festivity for the people of Ahmedabad.