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  • Cinépolis organizes ‘Tree Plantation Drive’ to commemorate World Environment Day

    Published on June 6, 2011

    Bangalore: Cinépolis, the world’s 4th largest movie theater circuit and India’s first international film exhibitor organized a ‘Tree Plantation Drive’ in Amritsar and Bangalore on June 5,2011 to commemorate the spirit of the World Environment Day. World Environment Day is dedicated towards spreading awareness on environmental concerns and driving sustainable development of our environment.

    The day was led by the theme, ‘Go Green’ and was celebrated with the people of Amritsar as they partnered in the Tree Plantation Drive. Cinépolis had identifies areas for tree plantation in the city. During the day, Cinepolites travelled to these areas and planted trees. Contribution of local residents, who supported the drive, was also acknowledged with free movie tickets and gifts from Cinépolis.

    Speaking on the occasion, Mr. Ashish Shukla, Head-Exhibition, Cinépolis India, said, “We at Cinepolis believe that its our responsibility to contribute towards the betterment of our society and environment. This World Environment Day focused on the importance of the world’s forests for the integrity of creation and the survival of humankind. We felt very close to this theme and were encouraged to support it by planting trees in Amritsar. I am glad that our endeavor was also supported by local residents and together I am certain that we have been able to make a small difference to our environment.”

    All the customers at Cinepolis were encouraged to plant trees. During the day, all Cinepolis employees were spreading the message, “I planted a tree today. Have you?” on specially designed uniforms. The message was greatly appreciated by the patrons and some even shared their experience of planting a tree on the day.

    “With global warming such a major threat, I welcome such supportive gestures from Cinepolis. The tree plantation drive was quite alarming to make people realize the importance of our environment. I extend my whole support to their “Go Green” initiative and hope to see more coming from them.” said Mr. Phadnis, a regular visitor of Cinepolis.