New Delhi : Cisco, today announced the launch of Borderless Profithon partner programme aimed at accelerating Borderless Networks business in the SMB and mid-market segment for routing, switching, security and wireless technologies. It is designed to reward partners, and to drive awareness for Cisco’s Borderless Networks Architecture across SMB markets. The programme will remain live until April 29, 2011. All Cisco partner organizations providing this portfolio will get an opportunity to win numerous attractive rewards. The company plans to undertake a 30-city roadshow to educate customers, on the benefits of Borderless Networks architecture and partners, on ways to derive greater profits from the borderless networks portfolio.

The purpose of this program is to build loyalty among Cisco partners and promote Cisco Borderless Networks products. It follows the enthusiastic response to the recently launched ‘Grand Slam’ partner programme. Overlapping SKUs (Stock-keeping Units) will be given the benefits of both programmes – Grand Slam and Borderless Profithon.

Avinash Purwar, Senior Vice President, Borderless Network, Cisco said, “Indian SMB and mid market customers, while being price-sensitive, are also aware of the value and competitive advantage that good technology infrastructure can bring to their business. Cisco’s Borderless Networks product portfolio delivers significant value to customers, who would like to build networks that are faster in application delivery, video ready, energy efficient, mobile and secured. Borderless Networks Profithon program showcases Cisco’s latest offerings, for building next generation networks.”

Pramodh Menon, Senior Vice President, Cisco India & SAARC said, “We foresee immense growth from our SMB and Mid-market business. In order to fully realize the potential of this segment, we have focused on strengthening and forging long-term partner relationships in these markets. Programmes such as Borderless Profithon seek to recognize high performance partners while helping to expand awareness of Cisco’s small business portfolio among this community. Being a channel-driven company, we seize every opportunity to demonstrate to our partner community how much we value their efforts and contributions.”

As per IDC and Frost & Sullivan 2009 Forecast Reports, the market size for this portfolio is growing at 30% YoY. Borderless Networks is Cisco’s holistic, next generation vision and architecture that allows employees, customers, and partners to connect and communicate anytime, anywhere, on any device in a manner that is seamless, secure, and reliable. Cisco delivers on this architecture through video, green and security network services that are embedded across its routing, switching, wireless, and security platforms to form a comprehensive borderless networking solution.