Mumbai :  Citibank India today announced the addition of a new online feature to its website at www.citibank.com/India that makes banking easier, fasterand more convenient for its customers. With the introduction of “AskMe’, an artificial intelligence-based self-help facility, customers cannow get instant answers to their queries about products and services on the Citibank website by merely keying in a question. It provides consumers withan easy method to resolve their queries in an intuitive manner, and is thefirst ever such service available by a bank in India.

This feature, and a host of other attractive online bankingservices including bill payment facilities to over 100 third party vendor partners, online reward points redemption, the innovative‘click-to-call’ feature amongst others, helped Citibank win the award of ‘Best Consumer Internet Bank’ in India for the fifthconsecutive year from Global Finance, a leading magazine on financial markets and banking, with a readership that spans 163 countries.

On the occasion, Sridhar Iyer, Head of Digital Business at Citibank India, said ”We are deeply committed to building online products and services that enhance customer experiences across online, social and mobile platforms in India. This recognition of international repute is testimony to our efforts to consistently enhance customer value proposition and meet the aspirations of consumers.”

Citibank India operates 42 full-service branches across 30cities serving the unique banking and wealth management needs of its customers across the wealth spectrum which includes the Salaried (CitiAtWork), the emerging affluent (Citibanking), the affluent (Citigold), the High Net Worth(Citigold Private Client) and the Non Resident Indian. Driven by digitization of banking services, the bank continues to maintain and grow its leadership position in retail banking in India with some of the most pioneering product and service offerings across digital payments, credit and debit cards, online banking, wealth management, loans and mortgages. The bank’s digital focus has placed it at the forefront of innovation to provide customers with unmatched accessibility, enhanced security, greater control, speed and convenience at all times.

  Source : Lokesh Shastri