Claro Brazil Selects Gemalto for Mobile Network Optimization

Brazil:  Gemalto the world leader in digital security, announced the selection by Claro in Brazil to deploy an innovative software solution that enables significant optimization of network capacity and reduction in logistics costs. Claro is the largest mobile operator in the Americas, and is a part of América Móvil, one of four largest operators in the world connecting more than 200 million mobile subscribers. This selection marks the first time such a solution will be implemented in Brazil.

The number management solution will remove the requirement for Claro to stock pre-activated subscriber identification modules, enabling instead activation only when the mobile phone is switched on for the first time. It is initially targeted at prepaid subscribers and provides them with the option to choose their phone number1. For Claro, the new process improves available network capacity, enabling more effective marketing initiatives.