New Delhi : Clay Telecom today announced that the Clay Value Plus was adjudged the most innovative product voice at The Economic Times Telecom Awards 2013. The product was selected from a stiff field of major submissions in this category from leading telecom giants of the industry. The award was presented to Clay Telecom at the recently held Economic Times Telecom Awards night in New Delhi, in the presence of eminent dignitaries from the industry, namely R Sundar, Director, The Times of India Group, Chris Houghton, Head of Region, Ericsson India, Prashant Singhal, Assurance, Telecom sector leader- EY.

Acknowledged as the Oscars of the telecom industry in India, The 2013 Economic Times Telecom Awards recognized Clay’s astounding work and relentless efforts in delivering a fusion product having the capabilities of postpaid offerings with prepaid orientation that removes the bill shock from customer’s mind. The ET Telecom Awards 2013 saw a record number of submissions with only 15 winners. The two-phase evaluation and judging process carried out by distinguished journalists, analysts and academics that review the telecom industry, underlines that each year, the bar is raised for heightened competition and differentiation in the telecom sector. The Submissions were judged on innovation in the product / plan in areas of functional coverage and technology adaptation, impact on various stakeholders and competition such as company, customers, industry, society, etc., the ability to sustain and scale the idea in the future, the impact of innovation in the profitability, brand and industry sustainability in terms of finance and resources.

Accepting the award, Managing Director, Mr. Devendra Dhawan, Clay Telecom echoed the sentiment, saying, “We are extremely proud to receive the ET Telecom Award 2013 in the Innovative Product category as it reflects the team commitment to innovate and provide the right product solutions in the domain that helps the customers to meet changing business needs. It also authenticates to Clay’s competence in developing innovative products for India and from India, for the rest of the world”.

Clay’s “Value Plus Plan” is a unique bundled proposition that allows unlimited local calls and text messages in some of the most travelled countries worldwide. The value proposition was not limited to complimentary travel insurance, but also offered various add-on packs such as data bundle, IP calls, and calls back to India etc. to maximize the benefits while they travel across the world.

 Source : Anghsuman Roy