by Sachin Murdeshwar
Mumbai: Colgate-Palmolive (India) Limited, the market leader in Oral Care, has yet again been ranked the No. 1 Most Trusted Oral Hygiene Brand by TRA’s Brand Trust India Study Report 2019, among India’s 1000 top brands. Colgate has consistently earned this pride of place now for nine years in a row.
Commenting on the No.1 Oral Hygiene ranking in the TRA Brand Trust 2019 Report, Mr. Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited, said, “We are delighted and honoured that consumers have reaffirmed Colgate as No. 1 Most Trusted Oral Hygiene Brand in the country, in the latest TRA Brand Trust Report 2019 for India. We believe that ‘everyone deserves a future they can smile about’. We will continue to provide the best quality oral care based on consumer insights and their changing needs, and strive towards adding value to communities where we live and work.”
Speaking about Colgate’s consistent No.1 place in the FMCG-Oral Hygiene category among consumers for nine consecutive years, Mr. N. Chandramouli, CEO, TRA Research, publishers of TRA’s Brand Trust Report said, “Colgate has the rare distinction of being India’s Most Trusted Oral Hygiene brands in TRA’s Brand Trust Reports for the ninth year in a row. Such dependable trust leadership has only been seen in very few brands across the editions, and Colgate worthily gets this credit. For a brand to be so consistent on trust, it requires a deep understanding of consumers, and repeatedly producing expected outcomes for them.”