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Corporate Wellness Aggregator GALF makes #WORKFROMHOME interesting, conceptualized by HalfGlassFull, campaign goes LIVE & VIRAL
Published on March 26, 2020
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Mumbai : In the wake of the Covid-19, several corporates started granting a ‘work from home’ mantra to their employees to ensure their wellness and well-being. Post Prime Minister Narendra Modi’s address on Wednesday, it became all the way more essential for all offices to practice sincere work from home and for all individuals to maintain social distancing. Corporate wellness aggregator firm GALF (Get a Life Fitness) highly supports the concept 
of working from home during these times as a pandemic as such can only be contained if self-isolation is practiced. GALF acknowledges the difficulties an individual may face while working from home and believes that with a certain tips and tricks, this entire process becomes a whole lot easier. HalfGlassFull which is an innovative digital marketing and advertising company created a campaign for GALF wherein they could demonstrate to their audience and clients, which is a large network of corporate employees, as to how they could use simple strategies and methods to ensure that working from home becomes more cheerful, efficient and fruitful.
of working from home during these times as a pandemic as such can only be contained if self-isolation is practiced. GALF acknowledges the difficulties an individual may face while working from home and believes that with a certain tips and tricks, this entire process becomes a whole lot easier. HalfGlassFull which is an innovative digital marketing and advertising company created a campaign for GALF wherein they could demonstrate to their audience and clients, which is a large network of corporate employees, as to how they could use simple strategies and methods to ensure that working from home becomes more cheerful, efficient and fruitful.“Working from home is still a new concept in India, most individuals do not have the luxury of a separate room dedicated to work, which is why we decided to put together a series of #WorkFromHome Tips to assist employees in practicing remote working efficiently. We’re all in this difficult time together, we need to cooperate for the larger good and also ensure our own well-being while at it.” said Mr. Amit Vasistha, Founder and CEO of GALF.
In times like these, it is easy for people to get anxious, confused and start worrying about what to do. People may also observe their productivity levels decreasing and feel a lack of motivation to drive their spirit. This collaborative effort by GALF and HalfGlassFull was a fun and frolic way to ensure that individuals working from home feel optimistic and driven. Tips such as taking short breaks or power naps, spending time with family to feel happier, dressing up neat and sitting at one’s desk as seriously as they would at work were conveyed with use of relatable sketches to leave a lasting impression on the viewer’s mind.
Team HalfGlassFull feels, “The idea is to present a set of tips in a fun way to engage the audience and keep the mood lighthearted and people refreshed. We believe that this campaign is everything that GALF as a brand stands for, which is wellness at work. With all the panic and distress caused by the current pandemic, we truly hope that this campaign adds value to and lifts the spirits of everyone that is trying their best to be productive from their own homes.
