Introduces a wide range of fitness recovery products with movement enhancement technology

Chennai :  Croma, India’s first omni-channel electronics retailer from the Tata Group, today announced exclusive launch of the internationally-renowned Fitness recovery brand, Hyperice, becoming the first retail chain to launch the brand in India. Created in collaboration with the best athletes and physiotherapists around the globe, Hyperice’s roster of pioneering products includes ultra-premium percussion device, Hypervolt, will be introduced to Indian consumers on croma.com and at 200 Croma stores across India.

With the launch of Hyperice in India, Croma is all set to provide a wide range of products in the fitness sector, allowing consumers to touch – feel – try the product, while curating the best deals and offering expert advice to help make an informed decision. Bringing the best-of-the-best under one roof, consumers will get access to Hyperice’s array of products that have been developed using powerful technology tools including Percussion Technology, Dynamic Air Compression, Vibration Technology and Ice Compression Technology.

Commenting on this, Rajeev Singh, Group Business Manager, Buying – Croma, Infiniti Retail Limited said, “The fitness ecosystem has evolved tremendously over the last year, with health becoming a top priority. In line with this, we are happy to add Hyperice to our growing portfolio of healthcare gadgets. We believe the uniqueness of Hyperice’s product proposition with Croma’s omni-channel strategy will help bridge the gap in the ever-evolving fitness industry in India.”

Mayuri Pitale, Director of Business Development and Marketing – Hyperice India added, “We believe the quality of life is intimately connected to movement. Whether you’re an elite athlete, a fitness enthusiast, or seeking a healthier lifestyle, the way you move determines the way you feel. Hyperice devices allow you to move better, so you can feel your absolute best. Our products are recognized and used by the most influential athletes, professionals, and corporations worldwide, making Hyperice the leader in recovery and movement enhancement technology. With our mission – to help everyone on earth Move Better; we are proud to partner with India’s largest C.E. retailer, Croma to launch our tech in India. Croma will be the first retail chain in India to introduce Hyperice’s leading self-care technology to help you with warmup, recovery and maintenance at home, at office or at your gym”

Customers can now purchase the best of its kind products from Hyperice starting from Rs 8,999 in select Croma outlets and on croma.com from August 14th, 2021 onwards.