The agency will be responsible for managing the end-to-end PR solutions for the  brand in India

New Delhi : Crosshairs Communication, the Delhi-based Public Relations (PR) and Social Media Agency, bagged the PR mandate for iTokri, Indian Handloom, and Handicraft Products Online, founded in 2012 in Gwalior, India. The agency bagged the account in a multi-agency pitch and will be responsible for mainline and digital public relations along with media duties for the brand.

Nearly a decade old iTokri, the online store for handicrafts, handlooms, fabrics, jewelry, paintings, and other artworks is India’s only crafts and loom retailer with a hundred percent inventory of handmade artisanal products. Ranging from Punjab’s phulkari dupattas and Gujarat’s bandhani sarees to Andhra’s ikkat handloom fabrics, and Odisha’s pattachitra paintings. It sources products, including jewelry, dress materials, and household items from nearly 10,000 artisans across India, making it the largest curated portal for art and handicraft products with over 100,000 listings. The portal adds 500 plus new products daily too.

On winning the mandate, Stuti Jalan, Founder of Crosshairs Communication, said, “The entire strategy will be crafted to connect and engage with a cross-section of audiences leveraging the brand’s legacy. We are honoured to be associated with iTokri, a brand that promotes Indian artisans and women from backward socio-economic sections and keeps India’s traditional handicrafts alive. Looking at our team’s experience and knowledge in this industry and differentiated storytelling approach, I’m confident that we will be strengthening brand’s affinity and helping the company in achieving it’s set ambitions.”