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  • Crosshairs Communication wins IPRCCA Gold Awards for Luxury & Bespoke Carpet Brand ‘Obeetee’

    Published on February 17, 2021

     Crosshairs communication – one of the leading public relations & social media agency bagged the significant & most respected awards acknowledging the contribution, achievements and success of the industry ‘IPRCCA gold awards’ for Obeetee recently New Delhi.

    The agency was nominated for 2 campaigns of OBEETEE: Social Fabric– An Auction to aid artisans and Proud to be Indian Collection in Most Innovative Story telling in PR in Digital Age category.  Crosshairs was awarded first against the other renowned agencies in the industry. Crosshairs Communication was also shortlisted for Kiehls campaign on Kiehl’s #MadeBetter – Check-in on the community during COVID in ‘Most Innovative use in Social Media’ category

    SOCIAL FABRIC – An auction to Aid Artisans, is an initiative organized in June 2020 to support artisans and weavers during pandemic and Proud to be Indian Series launched in January 2020 showcases quintessential Indian designs in the country’s artistic rug heritage.

    Speaking about the esteemed conquest, Stuti Jalan, MD & Founder of Crosshairs Communication quotes “Me and my team is extremely thrilled to have been honoured with this distinguished award. Our association with Obeetee dates back to 2015 and it feels good to be rewarded for a brand campaign which had an emotional connect for us. It was a team effort of Crosshairs & Obeetee for this victory and am looking forward to many such wins”. This is a special win as we were against very strong contenders. 

    Crosshairs Communication is an award winning agency and since its inception, the agency has worked with some top companies ranging from luxury, lifestyle, media, entertainment, retail, consumer & hospitality sectors with one of them being ‘Obeetee’.

    Obeetee is a 100 years old and is one of the largest handmade rug makers in India and one Founded in 1920 in Mirzapur, Uttar Pradesh, each piece produced by Obeetee is made by artisans with a rare calibre. With a vision to improve the quality of life of community, OBEETEE is available in service of their weavers.


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