• Going forward, the company plans to expand the count of stores to 25+ by the end of the year
• Brand has an offline presence in 350 towns and cities including other metros like Mumbai, Bangalore, Kolkata

India’s first 100% vegan beauty brand Plum, has announced the opening of its first store in New Delhi, making it the 18th exclusive business outlet of the D2C brand. With the first-ever store launch in the capital city, the brand is aggressively expanding its overall pan-India retail presence. The brand currently has its exclusive outlets in cities like Mumbai, Bengaluru, Lucknow, Kolkata, Udaipur, Chandigarh and Trivandrum and plans to further expand presence in tier 2 cities such as Surat, Kanpur, Kochi, Faridabad etc. in the coming year.

The opening of exclusive stores reflects the company’s strategy to develop “phygital” channels to serve its customers and build a true omni-channel approach to deliver customer delight and propel growth. With Plum’s series C funding coming in 2022, the brand’s efforts have been towards bringing in more salient communication, growing its omnichannel presence and onboarding high-quality talent with a focus on investments in marketing and technology.

Last year, the brand had successfully forayed into the color cosmetics category. Further, with a host of launches underway across skincare, haircare, bodycare and makeup categories, the brand is also looking at increasing its overall marketing spends in both the online and offline space.

Commenting on company’s growing footprints and milestones Mr. Shankar Prasad, CEO & Founder, Plum, said “We are thrilled with the encouraging response we have received from our exclusive brand outlets since our foray into offline space. The last two to three years have been phenomenal for us as a brand, as we witness Indian consumers taking to our philosophy of “be good”. As we continue to expand our category of products as well as our geographical footprint, we have charted out a roadmap for the next two years wherein we will be opening over a 100 stores across the country.”

Founded in 2013, brainchild of Shankar Prasad, an IIT-ISB Alum, Plum is India’s first 100% vegan beauty brand with a strong portfolio of cruelty-free & non-toxic products in skincare, hair care, personal care and makeup. The brand is driven by a strong leadership & investor team focused on building value for – People, the Planet, and Profit-sharing participants. With over 500 SKUs, Plum has steadily built its customer base on both online and offline platforms. In addition to being among the top new-age beauty brands online with presence in 15 countries, the brand now reaches over 350 towns and cities in India, through 1500+ assisted outlets, and over 15,000 unassisted outlets – growing month-on-month.