Madrid, Spain — Fashion Icon, designer and businesswoman Paris Hilton is embarking on a tour of Asia this week to visit a few of her 7 Asian Paris Hilton stores and unveil her 2010 Fall/Winter collection which includes handbags, watches and her new fragrance ‘Tease’. During the business trip Paris Hilton will hold fashion shows and press conferences in three cities – Tokyo, Kuala Lumpur and Jakarta – and her busy schedule will lead her to make visits to her existing stores in Malaysia and to the official Grand Opening of her latest store in Jakarta, Indonesia.

On her business trip Paris Hilton will meet with fans and hold business meetings to support her popular fashion lines which have already been retailing in Asia for more than 3 years. Paris’ ever-growing number of followers in Asia was very important to her when choosing the perfect place to unveil her Fall/Winter designs. Paris will visit her stores to meet local fans, sign autographs and hold fashion shows to present her latest collection.

The huge popularity of Paris Hilton’s brand in Asia is what also sparked the decision to open a new store in Jakarta, Indonesia. With this latest addition to the growing chain of Paris Hilton Retail Stores, the Paris Hilton Retail Store Concept – called “join me on the catwalk” – is now available in 28 locations around the world. So no matter which continent you’re on – whether you live in Dubai, Sao Paolo, Kuala Lumpur, Mexico City or St. Tropez, you can easily find your favorite Paris Hilton fashion accessories nearby.

The sleek and sexy, yet functional pieces created for Fall Winter 2010 are an expression of Paris’ favorite styles and are specially created for young, stylish and successful women. The latest collection is a perfect ensemble of glamour and easy chic, her new handbags are all made from fine materials such as leathers and jacquards embellished with delicate, beautiful hardware and embroidery. The eye-catching collection will be available in over 2.500 locations around the globe.

Prevented from meeting Paris in Asia this September? No need to worry. You can follow the designer’s steps through the exclusive Paris Hilton social media platforms, specifically created to provide exclusive behind-the-scenes photos and comments throughout the trip.

Discover the Fall/Winter collection of Paris Hilton:

Handbags and Accessories – www.parishiltonpurses.com

Fragrance – www.parlux.com