Gurgaon: Desimartini.com, a movie reviews and ratings website from HTMedia, has launched a new SMS Service- Movie reviews and ratings On-the-Go. The service provides users with instant access to reviews and ratings of all the latest movies on their handsets.

The product allows four gateways to users

Get ratings: SMS Movies to 542420 for ratings of all the latest releases

Get reviews: SMS Movie code (1st four letters of the movie title) to 542420 to get a one line verdict of the movie

Send ratings: SMS Movie code rating out of 5 to 542420

Send review: SMS Movie code review to 542420

Speaking about the product, Amit Garg, Business Head-Internet, HT Media said, “Youth today are always on the move and movie plans are made on the spur of a moment. That’s when one wants to find out what to watch. With the new service, that choice is now just an SMS away. Desimartini instantly sends you the people’s real verdict helping you make that choice. Furthermore, your emotions about a movie are strongest once you’ve just seen it. This way you can post your views on it instantly via SMS.”

Ratings and reviews received via SMS are immediately updated on the site- making the content on the site even richer. By being available on SMS, makes ratings and reviews even more accessible to the audience at large. No GPRS required. No application to be downloaded. Just an SMS away.