New Delhi: Creating a niche for exclusive menswear luxury retail brand, Kumari Jyoti AKA The Dragon Lady launched her first evocative menswear clothes collection “The Protector of the Sky” under the Diermeiss by The Dragon Lady brand.
The inspiration has been derived from the magnanimous Moon Dragon perfectly donning the hues of the night sky. The Dragon Lady carefully designed the collection with the vision to empower individuality of men through clothing that enhances and expresses their personality. It exudes a sense of confidence and power by bringing about the perfect confluence of traditional techniques and cutting edge designs.
The cloth lining goes beyond the tried and tested methods and generic designs of Indian menswear to experiment and push things beyond the ordinary. It creates a new fashion story by exploring a dialectical relationship between innovation and conventionalism.
The garment expounds the bold details, vaunting the premium linen, cotton that renders just the right elixir for Italian suiting.
On the occasion, Kumari Jyoti AKA The Dragon Lady said, “It is time that men in our country begin viewing fashion in a broader context and start incorporating fashion clothing into their lifestyle as an integral part of their lives. Before purchasing designer or branded clothing, it is important for each one of us to understand fashion. Men have the same right as women to enjoy self-love, and vanity is one sure way to do so.”
The launch was attended by some of the eminent figures in the fashion industry – Aaron Koul, Edwin Kubzer, Anurag Gupta, Gaurav Goswami.
Establishing a strong foothold in the industry, in future The Dragon Lady aspires to expand the brand from a regional business to a global thriving powerhouse, preferably in middle east and UK first-class cities.