A one-stop strategic alliance that provides a platform with omnichannel engagement with a focus on the pharma industry
Digital A Plus group of companies launches OMNICONNECT360, a cutting edge solution providing their clients, and remote customers with a simplified, cost-effective and integrated digital ecosystem. The feature is designed to effectively manage business marketing functions as well as scientific and brand communication of healthcare and life science companies.
OMNICONNECT360 offers integrated multi-channel solutions with various modules of services to their audience. It is a one-stop solution that aims to reduce the time frame right from ideation, planning, development, deployment, execution to analytics. This integrated solution enables our clients to create campaigns seamlessly using available omnichannel. It provides businesses with real-time actionable insights and data while creating seamless and linked experiences with customers. One of the critical components is the knowledge academy portal for HCPs that offer engaging content such as CME videos, interactive cases, surveys, polls, and quizzes, as well as up-to-date healthcare information and insights. Another key component focuses on remote detailing and virtual meetings. It helps organize meetings, engage HCPs virtually, and track performance. Physicians can communicate with sales representatives using a presentation interface from a desktop or mobile device at any time and from any location.
Based on Digital A Plus’s research, the USPs of this product may be divided into three categories: greater operational cost efficiency, end-customer-centred approach, and organizational elements that make the solution more flexible. The features were run on a trial base with the existing clients before launching it to the market. It is a move to make a mark to increase the overall efficiency and effectiveness of global life science and biopharma. It is designed to increase the productivity of healthcare companies and professionals.
Speaking about the feature launch, Sylvia Hii, Founder & CEO, comments: “We are an organization that provides value-added services like digital consultation to our clients and running workshops for them. We felt a need to embark on a digital transformation, so we came up with a solution that provides an entire Omni-ecosystem; upon creating a campaign strategy, it will show you 360 degrees view of the campaign. The marketeers are no more required to have immense knowledge in the digital space but can only focus on the campaign strategies and target segmentation to effectively engage different levels of HCPs and gradually focus on personalized marketing strategies. Our expertise in this area will help boost the adoption rate and encourage more brand managers to embark on digital initiatives. In return, it will reflect in our bottom line for sure. We have seen companies running multiple campaigns in a year that are seldom integrated, and a solution like this to get them more analytics will help them to sharpen the campaigns strategies over time and ultimately move towards personalization.”
OMNICONNECT360 as the newest launch of Digital A Plus group of companies has a clear competitive edge in their market owing to its scalability, affordability and quick turnaround time. Digital A Plus sees digital transformation as a way to become more customer-friendly while also developing tools to make operations and communication more efficient. The product is a form of digital transformation for the healthcare industry that can improve customer engagement, operations, productivity, and personalization. It is a well-thought-out and trusted product from Digital A Plus, provides customers with a variety of communication tools across multiple channels. The level of interaction is determined by how they use each medium. For the healthcare and pharmaceutical industries, OMNICONNECT360 provides interactive and personalized digital marketing solutions.