New Delhi : Digital Mall of Asia (DMA), a premier e-commerce platform reinventing the global retail market by turning it digital, has collaborated with Robosoft Technologies for its top development and maintenance portfolio, aiming to incorporate emerging technologies like Augmented Reality (AR) for an enhanced user experience for an enhanced user experience. The partnership will prove to be a major contributor to the worldwide disruption of the current e-commerce platforms and their operations, facilitating a new-age experience to its customers.

As part of its inventive concept of combining the best of both worlds – online shopping and offline retail – DMA, in association with Robosoft, aims to digitally re-create the shopping-at-mall experience of an individual. The innovative nature of this initiative will take the form of the “Virtual Trial Room” where a customer will be able to try and browse through the products just like at any other offline space of a mall or a shopping centre.

Speaking on the partnership, Mr Rishabh Mehra, Managing Director and CEO – Digital Mall of Asia, said, “The heart of our initiative is to provide a radical and equally seamless digital shopping experience to millions of users worldwide. It is for this reason that we are extremely delighted to associate with Robosoft with whose help we aim to keep the heart beating, redefining the end-user’s shopping experience on our high-tech virtual mall.”

Commenting on association with Digital Mall of Asia, Ravi Teja Bommireddipalli – CEO, Robosoft Technologies said, “We are delighted to be the digital partner of a pioneering concept in retail like Digital Mall of Asia. At Robosoft, we believe in simplifying lives through delightful digital experiences. The attempt to bring alive the best of both worlds – offline retail and online shopping are sure to redefine the shopping experience for millions. We are thrilled to create a virtual mall environment and revolutionize the shopping experience for consumers and are quite confident that Digital Mall of Asia will be the next big thing in retail.”

The application interface for the consumers will be available on the web, along with iOS and Android devices. A combination of frameworks like React Native, ReactJS, and NodeJS back the applications and the virtual platform. Meeting a critical need in the e-commerce market, Virtual Trail Room will be the most unique aspect of the application which will allow users to digitally try out the merchandise displayed on the virtual mall.