Mumbai: At FICCI Frames 2011, Dolby Laboratories  will present its vision for the new sound of entertainment and showcase audio technologies designed to transform the way people can enjoy their favorite music, movies, and television programs.

During his keynote address at FICCI Frames, Ramzi Haidamus, Executive Vice President, Sales and Marketing, Dolby Laboratories, will highlight the importance of sound as a fundamental part of life and key to bringing realism, excitement, and emotion to entertainment—and demonstrate how people are now choosing to enjoy entertainment across four key scenarios: in the cinema, at home, on the PC, and on mobile phones. He will also underscore Dolby’s commitment to India and affirm the company’s desire to work closely with Indian companies in India to deliver products that raise the bar for quality, performance, and features.

At FICCI Frames 2011, Dolby will also highlight momentum for Dolby® Digital Plus, its next-generation surround sound technology for the broadcast market. The company recently announced collaboration with Tata Sky, which has implemented Dolby Digital Plus as the audio codec for Tata Sky+ HD, the new-generation personal video recorder (PVR). Tata Sky joins Airtel in bringing high-definition surround sound delivered by Dolby Digital Plus to subscribers in India.

Speaking on the importance of the Indian market, Pankaj Kedia, Head of Sales and Business Development, India, Dolby said, “India is experiencing rapid development in digital and mobile technologies and Dolby is expanding its efforts to meet the opportunity and deliver outstanding experiences to consumers. We know consumers are passionate about entertainment and Dolby shares that passion. Our approach is built on delivering world-class audio technology and support to Indian companies so they can bring innovative, best selling content and devices to the market.”

The Dolby Definition Lounge at FICCI Frames 2011 returns to demonstrate the essence of great entertainment for consumers. It will provide amazing audio experiences for attendees and showcase the following audio technologies.

Dolby Digital Plus

Dolby Digital Plus extends the high audio quality that today’s viewers expect by providing up to 7.1 channels of captivating surround sound. It is also compatible with millions of existing home theater systems and is the new dimension in TV entertainment.

Dolby Mobile

Dolby Mobile provides theater-quality sound in portable, personal media devices. Any set of headphones or speakers connected to a mobile phone with Dolby Mobile provides full, rich audio in surround sound. Whether it is movies, video downloads, or music, Dolby Mobile improves audio to a quality never heard before on a mobile device.

Dolby Home Theater for PCs

Dolby Home Theater® enhances PCs with a powerful and advanced set of audio tools to deliver a true cinema-style experience in vibrant surround. Using two or more speakers, or any set of headphones, listeners can enjoy music, movies, and games that sound more like they are supposed to sound.

Dolby TrueHD

Dolby TrueHD is Dolby’s new-generation, 100 percent lossless technology. It brings stunning high-definition sound to the home theater experience, unlocking the full potential of Blu-ray Disc™ and future HD (streamed) media. Dolby TrueHD delivers powerful sound that is bit-for-bit identical to that created in the recording studio or mixing stage, and to that captured at a live concert.