by NR INDRAN

Mumbai : First impressions can have a life-long impact and well-managed hair is an important element to create that lasting impression. Today’s busy scenario requires an individual to be at his or her best on daily basis.  Dr. Apoorva Shah, Founder, RICHFEEL Health and Beauty Private Limited, today launched his debut book ‘Have a Great Hair Day’.

In ‘Have a Great Hair Day’, Dr, Apoorva Shah demystifies the issues of growing hair problems.  Hair care is a subject that many find very complex and confusing, has been addressed in this book, but in a very simple and lucid manner.  Many interesting anecdotes, graphics and solutions have been added to the book to enlighten the issues effectively.

Describing the genesis of the book, Dr. Apoorva Shah, Founder, RICHFEEL Health and Beauty Private Limited – the pioneers of Trichology in India, said, “ It is a known fact that most people believe in home care remedies for most of their hair troubles. Being the pioneers of Trichology in India, we strongly believe that a combination of trichology as a science and home remedies will give you the best of results. My book “Have a Great Hair Day” is a complete encyclopedia on hair care and information that the readers have always wanted to know about hair. It is indeed a book that should be on one’s collection shelf as it relates with oneself and is simple to interpret.”

The book is a one stop handbook for all those who aspire to strut around well managed, beautiful hair wherever they go.  Priced at Rs.250, this 200 page book is published by Times Group and will be available at all the leading bookstores in India.

Richfeel is India’s first Trichology centre is the most advanced hair and scalp care centre in the country with presence across India. Founded by Dr. Apoorva Shah and Dr. Sonal Shah, India’s first certified trichologists and beauty physicians, Richfeel is today a leading name among the international hair sciences community. They continue to research and innovate newer technologies that are ensuring trichological solutions achieve greater breakthroughs in the coming years. The Richfeel trichology centre is India’s first, most advanced hair and scalp treatment centre offering complete clinical care under one roof for all hair, and scalp related problems. Right from common hair disorders like hair loss, dandruff and baldness to uncommon diseases of the hair and scalp like alopecia, pseudopelade, lichen planus, trichotillomania and others.  Richfeel is associated with the Femina Miss India Pageant since 2001, as their official hair and scalp care consultants.

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