Canon India today revealed interesting findings of an online survey on consumer behavior while buying consumer products like cameras and printers. Over 8000 respondents throughout India participated in this survey, proliferated across genders and different age groups which revealed that DSLRs are more popular amongst women. This survey also highlights that today consumers are more aware of their lifestyle needs and prefer visiting exclusive company outlets to experience products before making their purchase.

The survey focuses in depth on the entire cognition process that a consumer goes through (depending on the gender and the age group that the consumer belongs to) while purchasing an imaging product. Understanding the importance of experiential buying, 50% of total respondents across different age categories prefer visiting exclusive company outlets.

The survey also sheds off the traditional belief that only men are inclined towards gadget and proves that, 50% women capture every cherished moment in their lives and are more intensive and impulsive buyers as compared to men, as they do not wait for festive offers to purchase imaging products. Out of these 50%, 25 % of female respondents still prefer owning a DSLR as compared to a digicam or camcorder. Also, 23% of the respondents, irrespective of their gender, prefer printing their photographs at home and is most popular among teenagers.

Digital SLR camera has maximum (63%) ‘top of mind’ recall across genders

— 23% of respondents prefer printing pictures at home

— 50% of total respondents across different age categories prefer visiting exclusive company outlets for experiential buying

— 60% of the consumers feel Canon is reliable, trustworthy and innovative brand

— 91% respondents prefer advising others on their product needs which in turn strongly impacts buying decisions of individuals

— Majority of women prefer owning a DSLR over a digital camera or camcorder

Speaking on this context, Mr. Kensaku Konishi, President and CEO Canon India said, “We at Canon believe in constantly evolving ourselves by providing the consumers with the correct choices by understanding their needs. The Indian customer is demanding better products, higher lifestyle quotient, good quality selling interface, hence, through this consumer survey we have tried to reach closer to the end users, especially tier II and tier III market.”

Commenting on the survey, Mr. Alok Bharadwaj, Senior Vice President, Canon India, said, “This is the first time Canon has conducted a survey which helps us to understand the consumer psyche behind the purchasing of imaging products. With over 8000 respondents participating in the survey, Canon India has crossed another milestone of excellence. The survey dispels the myth that imaging products are not only used by males but is also equally adopted by the female gender in the present era. The survey clearly portrays the significance of creating a one-stop shop with superior experience for the consumers. This unique initiative would help Brand Canon enjoy greater visibility and get closer to our customers, at large.“