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  • Dubai’s Department of Tourism and Commerce Marketing participates at SATTE 2014

    Published on January 30, 2014


    Mumbai : With the intention of reaching out to the trade and strengthening their tourism marketing efforts in the region, Department of Tourism and Commerce Marketing (DTCM), Government of Dubai, will be participating at South Asia’s Gov of Dubaileading B2B travel trade event – SATTE 2014.

    With a stand space of 192 sqm, DTCM along with its 22 co-participants comprising of hotels, tourist attractions and destination management companies intend updating the trade with information on Dubai’s existing and new tourism product offerings.

    The 21st edition of SATTE will be held in New Delhi at Pragati Maidan from 29-31 January 2014. Spread over 17500 sqm, this B2B networking platform has become India’s biggest travel and tourism event. SATTE Mumbai, the companion event that caters to the Western region of India, will be held at Nehru Centre Mumbai on 3-4 February, 2014.SATTE 2013 witnessed 590 exhibitors from 35 overseas countries and 23 Indian states, who met, engaged and interacted with buyers and attendees from over 43 countries and 74 cities of India. The event welcomed 7,419 unique qualified buyers and sellers, excluding repeat buyers and unregistered walk-ins from all over India and abroad. SATTE 2013 received 9,764 appointment requests from visitors and exhibitors.

    Over the last decade, SATTE has become an extremely popular platform providing immense opportunities for buyers and sellers from across the world to come and experience Indian culture, showcase their latest offerings and build long term business ties. The vast participation of many major Indian and global players and the presence of the who’s who from the travel industry is testimony to the importance the travel and tourism industry gives SATTE.

    Key exhibitors from the Middle East region are also now looking eastwards to do business with India, and many countries and individual Emirates from the UAE are optimistic about the Indian market. Prominent names include Dubai, Fujairah, Oman, Bahrain, Abu Dhabi and Ras Al-Khaimah among others.

    Saleh Al Geziry – Director, Overseas Promotions and Inward Missions, DTCM said, “SATTE boasts of an enviable list of top notch global and Indian players from the travel industry. It provides a platform for buyers and sellers to meet, network and build long term business relations under one roof. Going forward we will continue to support this one of a kind travel trade exhibition and are looking forward to our participation this year.”

    Commenting on their participation at SATTE this year, Carl Vaz, Director ‐ DTCM India said, “With its ability to attract top quality buyers across all sectors of travel trade, we have been associated with SATTE over the last 7 years and continue to see this B2B travel event as a unique platform to showcase Dubai as an up-market tourist destination to the Indian market. We along with our 22 member delegation look forward to networking with diverse buyers and trade visitors and updating them on our existing and new product offerings such that they are better equipped to promote the destination to their customers.”

    The 22 co-participants at the DTCM exhibit at SATTE this year will comprise of hotels, resorts, hotel apartments, attractions and destination management companies.  The names include North Tours, Alpha Tours, Bin Ali Tourism, Connect World Travel & Tourism, Ready To GO Tourism LLC, Excite Tourism, Discovery Travel and Tourism, Lama Desert Tourism, Royal Arabian Tours, Golden Sands Hotel Apartments, Orient Tours, Clover Travel & Tourism, Innovate Tourism LLC, The Address Hotels and Resorts, Cassells Al Barsha Hotel, Sea View Hotel, Renaissance Services B.V, Majid Al Futtaim Leisure & Entertainment Co., Atlantis, The Palm, Dubai Marine Beach Resort & Spa, Hyatt Regency Dubai and Rotana Hotels.

    The Indian travel & tourism market is one of the fastest-growing markets in the world. This is especially true of the domestic market within India, a country of over one billion people, which has a growing middle class with a sizeable disposable income and huge captive market for travelling overseas. Owing to this, SATTE continues to receive tremendous response from national tourism boards, Indian states, hotel chains, airlines, and tourism products from across the globe.