by NR INDRAN / INT
Dun& Bradstreet, the world’s leading provider of global businessinformation, marketing and sales solutions, has been commissioned to conductthe Colors of Youth 2011 event, which will include promotions, on groundexecution, and data management for the entire event.
Thecourse of the competition, spread across 10 cities over two and half months,will consist of the first round of general auditions, followed by 10 City Finalrounds and then by 4 Zonal Final rounds. The grand finale will be held in NewDelhi. The entire event will be aired on Zee Business.
MarutiSuzuki Colors of Youth will offer students – the future leaders of India– a platform to showcase their creativity, talent and knowledge to thecountry at large. Participants will be judged on skills such as singing,dancing, music, standup comedy, innovation, quizzing, etc. The challenge willhave two broad categories: a rapid-fire quiz on Indian Business, and thecurrent National and International scenario, and a talent showcase in anycategory – Music (Vocal or Instrumental), Dance or other arts (Stand-up comedy,Innovation, Car Graphics, Painting, etc).
Speakingabout the concept of the event, Mr. Shashank Srivastava, Chief GeneralManager-Marketing, Maruti Suzuki India Limited, said that Colors of Youth“is an initiative to put the spotlight today on the young Indians whowill make their mark on the world tomorrow.” Unlike a slew of talentshows currently running, he said, “Colors of Youth will carve a niche foritself as it focuses on the multi-faceted nature of the talent of the youthtoday, and helps it get noticed by giving it the right platform.”
Speaking about the event execution, Mr. Pawan Bindal, Director, Dun & Brad street India said, “We are pleased to be associated with Maruti Suzuki in this pioneering endeavour. They have created a fantastic platform for many youngsters across India to showcase their talent and versatility. On behalf ofMaruti Suzuki, D&B has directly reached out to thousands of colleges across India. Even at this early stage, we have received an overwhelming response for participation from all corners of the nation.”
Maruti Suzuki’s tryst with India began in1980’s. And today, for millions of Indians, a Maruti Suzuki has become morethan just a car. It’s become a way of life. That’s why you find more MarutiSuzuki cars on Indian roads than all other makes put together.
This very journey of India’s favourite car company is a story of leadership -Of an obsession with customer delight. Of a commitment to create value. Ofinnovation, creativity, partnerships, openness and learning. Of all the thingsthat make the difference between a good company and a great one.
And in keeping with these principles, Maruti Suzuki presents Colors of Youth. Ahunt for the most versatile, talented and skilled student in B Schools &Professional colleges across India. It’s an event where participants will bejudged on skills such as singing, dancing, music, standup comedy, innovation,quizzing, etc. With each participant competing in more than one activity.
A Hunt for India’s most Talented and Versatile Youth amongst B-Schools andProfessional colleges where we are looking to explore the various facets oftalent and intellect possessed by the future leaders. The challenge will havetwo elements: a quick fire QUIZ on Indian Business and Current National &International scenario and TALENT HUNT in any category –
(I)Music (Vocal or Instrumental),
(ii) Dance,
(iii) Other (Stand-up comedy, Innovation, Car Graphics, Painting, etc.).
Undoubtedly, Maruti Suzuki Colors of Youth 2011 is poised to be a megashow that will offer students a platform to showcase their Colors – Talent& Knowledge to the country at large and winners would get exciting prizesalong with recognition.
Covering 150 colleges in 10 cities across the country, this event will be airedon television and judged by some of the most respected names of the industry.There will be city auditions, followed by city and zonal finales. Leading tothe national finale where we shall discover the most talented student in India.
Dun & Bradstreet theworld’s leading source of global business information, knowledge andinsight, has been enabling companies to Decide with Confidence® for 170years. D&B’s global commercial database contains more than 200million business records. The database is enhanced by D&B’sproprietary DUNSRight® Quality Process, which transforms the enormousamount of data collected daily into decision-ready insight. Through the D&BWorldwide Network – an unrivaled alliance of D&B and leading businessinformation providers around the world – customers gain access to theworld’s largest and highest quality global commercial businessinformation database.
Customersuse D&B Risk Management Solutions to mitigate risk, increase cash flow anddrive increased profitability, D&B Sales & Marketing Solutions toanalyse markets, locate prospects and increase revenue from new and existingcustomers; D&B Export Marketing Solutions to gain significant insight intooverseas markets and increase sales; D&B Learning Solutions to facilitateprofessional growth and excellence among their executives and D&B EconomicAnalysis Group to derive pragmatic and solution-oriented analyses of strategiceconomic and business developments, thereby aiding informed decision making.
D&Bfeatured on FORTUNE Magazine’s Most Admired Companies Industry List for fourconsecutive years (2006 -2009), ranking first in the Financial Data Servicescategory. D&B ranked first in the areas of employee talent, financialsoundness, long-term investment, quality of management and use of corporateassets. In 2011, D&B featuredon the World’s Most EthicalCompanies list in the Business Services category by Ethisphere. TheWorld’s Most Ethical Companies designation recognizes companies thattruly go beyond making statements about doing business “ethically”and translate those words into action.
You can contact author @ nr_indran@rediffmail.com