APN News

  • Friday, January, 2021| Today's Market | Current Time: 06:58:37
  • Bengaluru:

    • The online sleep solutions brand expects to sell over 40,000 mattresses and achieve revenues of 500 million by 2022

    In yet another move that speaks volumes about the innovative strategy of the brand, online sleep solutions brand, Durfi, has announced the launch of hemp seed oil-infused cotton candy memory foam mattresses.

    Durfi’s Hemp seed oil-infused mattresses

    Using the latest technology, the Bengaluru headquartered firm has infusing hemp seed oil, well-known for its healing properties against anxiety, insomnia, depression, acne, blood pressure, etc., into its flagship product cotton candy memory foam mattress to make the relaxation process way more wholesome for the users.

    Durfi’s Hemp seed oil-infused mattresses

    This is the first time in India any company in this segment has launched a product that aims to provide users not only the utmost comfortable sleeping experience but also benefits of natural healing during the course of the relaxation by infusing hemp seed oil, which also acts as a protection against premature ageing because of the presence of antioxidant constituents.

    Designed specifically for athletes and senior citizens, the Durfi hemp seed oil mattress, which are fully customizable to meet an individual’s preferences and shipped directly to them, are also ideal for anyone looking for intense relaxation after a hard day’s work.

    Aimed at providing the bespoke sleep experience to users, the Durfi hemp seed oil-infused cotton candy memory foam mattresses are available on www.durfi.com, for a starting at Rs. 8680/- onwards. The product, that comes with a 10-year warranty, involves no shipping charge.

    Commenting on the launch, Mr. Balasubramanyam SV, General Manager, Durfi Retail Pvt. Ltd., said, “At a time when stress-related issues in a fast-paced life are becoming a key concern for all of us, adversely impacting our health and well-being, Durfi has come up with a unique solution, though the launch of its hemp seed oil-infused cotton candy memory foam mattress. Our latest offering is another landmark in the brand’s pursuance of our mission to offer the highest quality sleep solutions to every individual.

    A result of extensive research and development that are aimed at providing global standard of quality, Durfi mattresses are made at the company’s four world-class manufacturing units located at Coimbatore, Haridwar, Baroda and Meerut.

    The company, which has sold over 20,000 mattresses since its inception in 2018, is a market leader in the segment, sells customized and highly durable sleeping products in the country, made of breathable fabric, using body temperature regulation and air flow technology.