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Easebuzz encourages SMEs to digitize payments and grow business with #BuzzingForBharat campaign 

Supporting the constant growth of SMEs in India, Easebuzz, one of India’s leading payment solutions platforms, makes strides with its ongoing #BuzzingForBharat campaign. The innovative and intriguing marketing campaign aims to encourage and empower small and medium-sized businesses in India with plug-and-play API solutions, helping them digitize their payment collections and payouts.

This year-long campaign of Easebuzz celebrates Bharat’s spirit of innovating, thriving and growing and also underscores how tech-enabled payment solutions can bolster Indian SMEs. The company released a range of digital payment knowledge reckoners, SME success stories, and employee-led interactions on social media platforms, including Facebook & Instagram. It highlighted how Indian SMEs are moving towards digitizing payments for enhanced business efficiency and revenue growth. Easebuzz also released a newsletter, bringing to light how tech-enabled SMEs will drive the Indian economy to fulfil the $5 trillion dream. 

Under the #BuzzingForBharat campaign, Easebuzzlaunched a thematic Diwali campaign, ‘Tyohaar Bharat Ka’ to celebrate Bharat’s spirit of innovating, thriving, and growing. The brand offered specially curated plug-and-play payment solution packages for SMEs with an objective to help solve payment collection problems and improve cash flows.

Bharath Katta, Vice President & Head of Marketing at Easebuzz, said,“While in the last two decades large enterprises were leading the growth for India, the next leg of multi-fold growth in the economy will be majorly led by SMEs. With our #BuzzingForBharat campaign, we intend to support and instillconfidence in SMEs and enable them to make unhindered progress with the help of affordable digital payment solutions of Easebuzz. Through this campaign we are proudly buzzing for SMEs of the country and are encouraging them to dream, aspire and grow.”

Through this ongoing campaign, Easebuzz is supporting SMEs of various sizes and sectors, including retail businesses, D2C & ecommerce businesses, restaurants, departmental stores,travel agencies, event management businesses etc. with best-in-class payment solutions and enabling the small and medium scale businesses to focus on business growth without worrying about payment related problems.

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