Bangalore: element14, formerly known as Farnell Electronics, the industry’s first fusion of commerce and online community supporting millions of engineers and purchasing professionals worldwide, today announced limited edition toolkits for customers in the region as part of the brand launch.

From now to January 2011, customers will be rewarded free limited edition toolkits through element14. The toolkits worth between Rs.10000 and Rs.33000 include 14 to 16 essential tools engineers in the design and maintenance, repair and operations sectors use. The tools featured in these Limited Edition toolkits are from the trusted brands, Tenma and Duratool that have element14 as their preferred distributor.

Marc Grange, Head of Product Management said, “element14 understands and anticipates design engineers’ evolving requirements, and tailors our inventory to fit the many diverse markets in Asia Pacific through customer and market feedback. We have doubled our inventory to 120,000 products stocked within Asia Pacific. This broad range of products from 3,500 leading suppliers includes the latest and best selling technologies for connectors, semiconductors, electromechanical and passives with next-day delivery. These complementary limited edition toolkits have been designed specifically for design engineers’ and maintenance and repair professional’s daily work.”

Ravi Pagar, Country Manager, India, element14 said, “element14’s enhanced product and service offerings provide design engineers and maintenance and repair professionals with the most advanced solutions. Through element14, design engineers can purchase with ease and flexibility via our multiple channels, visit and engage with our online community and consult our 24/7 hour customer service or 24/5 online technical support in their own language. Moving forward, element14 will continue to invest and transform to meet the changing needs of design engineers.”