Bangalore : element14, formally Farnell Electronics (I) Pvt Limited the industry’s first fusion of commerce and online community supporting millions of engineers and purchasing professionals worldwide, today announced that its business in Greater China has won the award for “Engineers Favourite Distributor” at the 2010 EDN China Innovation Awards, for the second consecutive year. The design engineers and industry experts who voted specially recognized element14 for the strong customer centric services, extensive and innovative product portfolio, CAD software and unique online community with in-depth information on the latest technologies and environmental legislation.

Nader Tadros, Marketing & eCommerce Director, element14, Asia Pacific said, “element14 is delighted to be once again recognized by EDN China’s readers who are also engineers and important stakeholders. This is a special award for us as it is determined based on votes by industry professionals who use our services and solutions in their daily work. We are committed to our customers and are focused on introducing only the most advanced and innovative product and customer service solutions.”

The EDN China Innovation Awards is a premier event for China’s engineering community. The awards marked the culmination of five months of voting in various categories by engineers and industry experts who are EDN China readers.

“We invest a tremendous amount of resources to ensure we continue to be the leading distributor in the region and in our new avatar as element14, providing the design engineering and maintenance, repair and operations sectors across the Asia Pacific region a full suite of unrivalled end-to-end support and solutions,” continued Nader Tadros, Marketing & eCommerce Director, element14, Asia Pacific.

To ensure this, element14 has doubled its inventory within APAC to over 120,000 unique products from more than 3,500 leading suppliers. Stocked across its Regional Distribution Centres located in Sydney, Singapore and Shanghai, delivery times are expedited for all purchases, allowing for next-day delivery across most cities and customers are able to make purchases via multiple channels in their local language and currency. element14 has also implemented an enhanced after-sales experience with 24/7 customer service and 24/5 online technical support, providing round-the-clock assistance.

element14’s pioneering blend of commerce and online community has created a new dimension for conversation and collaboration. Design engineers are now able to research, discuss, collaborate, learn and purchase the latest solutions on one platform. A wide variety of innovative offerings for the design engineering community such as EAGLE PCD software, Technology First magazine, online TechCast and its Global Technology Centres are all available for use through element14.