
For Indians, gold is more than just metal; it is used to make jewellery pieces. No festivals are complete without the men and women wearing one or more gold ornament. Indians even worship gold ornaments during the festivals. Many individuals/business people make gold look more beautiful with jewellery and accessories. One brand is Jos Alukkas & Sons, owned by John Alukka and brothers Varghese Alukka and Paul Alukka.
For many years, John Alukka has been looking after Jos Alukkas along with his family. Their main headquarter is in Kerala’s Thrissur district and is one of the biggest and most popular jewellery stores. People from all over the country go to the shop to check out their exquisite collections and buy gold. Along with Kerala, John’s Jos Alukkas brand has also made its mark in Tamil Nadu, Andhra Pradesh, Telangana and Tamil Nadu.
When John Alukka was asked what kind of jewellery or accessories people would get from his jewellery brand, he revealed, “Jos Alukkas is a pure Indian brand and has every gold item that men and women in India wear. We have different types of traditional and modern designs of Indian bracelets, chains, earrings, necklaces, anklets, rings, pendants and bangles. We also have a great collection of jewelleries studded with diamonds and also platinum jewellery. The Jos Alukkas brand has a branch called Ivy. The Ivy brand that provides people with other metallic accessories.”
John Alukka’s Jos Alukkas has been in the business since 2001. The brand and its owners have seen a prominent change in gold prices/market, means of shopping, digitisation, etc. For the last 2 decades, they have managed to maintain their stronghold in the market. Despite the pandemic shutting down the country for months, they picked up the business when life returned to normal.
As the brand grows, so does the success of John Alukka. He keeps working hard every day to expand and increase his business profits and improve his lifestyle. He dreams of conquering big things, travelling, and living with the best things in life. John is working hard daily to make sure his dreams come true.