United States: ESPN STAR Sports and Cooliris today announced a partnership that allows cricket fans to enjoy the excitement and energy of the 2011 ICC World Cup with a behind-the-scenes look at the event using LiveShare by Cooliris. LiveShare enables fans worldwide to follow ESPN STAR Sports’ official World Cup photo stream in real-time featuring exclusive and never-seen-before behind-the-cameras coverage of the event. Cricket fans will be able to experience the atmosphere of the matches at major venues and also share the live stream with their groups of friends via espnstar.com/cwcliveshare, Facebook, Twitter and email or create their own streams with the LiveShare application.

ESPN STAR Sports is the first in Asia to allow their fans to experience the key highlights of the action around the sport as they happen with LiveShare application, developed by Cooliris in Silicon Valley. LiveShare is already used by major US entertainment brands to engage directly with fans, including Ozzy Osbourne, the Stanford Cardinal and Michael Bublé.

The 2011 ICC Cricket World Cup is being showcased across all media platforms – television, online, mobile – in more than 180 territories-. In addition to the global television broadcast, ESPN STAR Sports is streaming all matches live on www.espnstar.com to 62 territories as well as via 3G mobile streaming in India for the first time. LiveShare by Cooliris will be featured online alongside all major games and will be available for free to consumers at espnstar.com/cwcliveshare, as well as via the LiveShare mobile app, which is available at the iTunes App Store http://itunes.apple.com/us/app/liveshare-by-cooliris/id383848397?mt=8, the Android Marketplace, and the Windows Phone Marketplace.

“ESPN STAR Sports is always looking innovations to enhance the sporting experience for our Fans. With the industry first launch of Live Share on espnstar.com in Asia, cricket fans can now get closer to the ICC Cricket World Cup action with an insider perspective to cricket’s flagship event, and share the excitement with other fans across the globe,” said James Miner, Senior Vice-President, Digital Media, ESPN STAR Sports.

“We are thrilled to partner with ESPN STAR Sports to showcase their premium news content for the ICC Cricket World Cup. This collaboration provides a new way to communicate the defining moments of this event to fans and players as they unfold, on your mobile device or the web.,” commented Soujanya Bhumkar, Co-Founder and Chief Executive Officer of Cooliris.