APN News

  • Friday, January, 2022| Today's Market | Current Time: 12:16:16
  • Event Industry is back in the Spotlight, after the hard hit by Pandemic – says, Mohd Badar

    Published on November 26, 2021

    The events industry was one of the hardest hits by the pandemic – while we worked around the situation and found ways to present events digitally somehow, there’s no getting around the fact that, for event organizers, the world was turned upside-down.

    The event landscape has been dramatically reshaped since the beginning of 2020. While events started to make a comeback in 2021, they look—and will continue to look—very different from how events looked in 2019. We’ve moved from cancellation to digital, to tentatively planning in-person events for late 2021 and 2022.

    The constant changes in restrictions due to the ongoing pandemic situation increase the level of uncertainty and add to the frustration in our everyday lives. There is no doubt that the event industry is one of the most affected industries, as events and gatherings became illegal literally overnight. In the special conversation, Founder and Director of one of the renowned Event Management Agency, HBN Events, explains how the industry is coping up with the impact of pandemic.

    MohdBadar says- After the months of mass event cancellations and postponements, it was clear that there is no coming back to normal at any time soon. Event managers started to look for new ways to make events possible again without losing hope. We have witnessed the devastating impacts of the COVID-19 pandemic. Unfortunately, not, but as event planners, we are more than capable of re-adjusting and adapting to the situation, same is with the pandemic.  

    “Change happens quickly. Over the past couple months; we’ve all learned that we need to be prepared to pivot at any given moment.” Mohd Badar added. 

    Commenting on post covid-19 situation, Mohd Badar, Founder and Managing Director of HBN Events, said- Virtual events are not enough for businesses to drive audience engagement. On-ground events are an excellent channel for brands to create effective conversations and connections with their prospects, and gather relevant participant information leading to improved marketing communications. While COVID-19 is still far from a thing of the past, it’s true that some aspects of life and business are starting to return to the way they used to be. There will always be virtual and hybrid events – but in-person events will always reign supreme over virtual.

    With the ongoing pandemic, adopting and adapting to the new normal was not a choice but a given. While the businesses across the globe have started getting back at its peak, the companies with out of the box experience are more likely to thrive. Also, companies will have to unlock the value of technology and innovation to transform their businesses. Patience, perseverance and pro-activeness have been our major takeaways from the last few months. Walking in sync with the changes and demands of the industry is the only way forward right now for the event industry.

    To Know more about Events, Visit: https://mohdbadar.com/