APN News

  • Sunday, April, 2024| Today's Market | Current Time: 02:28:45
  • Mumbai: Global QSR giant BURGER KING  has entered into an exclusive association with foodpanda.in, India’s largest online food ordering platform, to deliver their offerings a day prior to their restaurant launch in Infiniti Mall, Malad. A first for the fast food giant in India, BURGER KING will be test-delivering the burgers through foodpanda.in to gauge viability as it looks to offer convenient dining options to its customers.

    To enjoy their favourite WHOPPER at home, consumers can log on to foodpanda.in or get on their mobile application on December 17 & 18, 2014 and pre- order their meal. All orders made on the two days will be exclusively delivered by foodpanda’s delivery team on December 19, 2014. All customers placing their orders through the website will also get a free BURGER KING  collectible WHOPPER t-shirt along with their WHOPPERS as a gesture of goodwill from the brand to customers supporting their maiden deliveries.

    Talking about the initiative, Ms. Uma Talreja, Chief Marketing Officer, BURGER KING India, said, “Since the launch of our first restaurant in Delhi last month, we have been getting constant requests from customers to start deliveries, especially from the corporate areas in the city. It has encouraged us to test delivery as an option, learn from it and build our plans from this pilot.  Malad is a hub for many offices with large employee bases and also a dense residential catchment. This should help us gauge both consumer interest as well as the operations required for scaling up in the future.”

    Commenting on the association with BURGER KING, Mr. Rohit Chadda, MD and Co-Founder- foodpanda said, “We are thrilled with this association and are eager to serve our customers with the first home experience of a meal from the brand in Mumbai. We’ve always worked very closely with our partner restaurants and with our experience of doing food deliveries in multiple countries, it was a natural partnership to come on board as delivery partner for BURGER KING in India.”

    For the first pilot, the delivery charges are being exempted from customers unlike standard norms. Ms. Talreja adds, “We do not wish to charge customers for delivery as this is a pilot. We will be grateful to get the response we need in order to learn from the exercise and create a good service platform in the future.”

    Recently, BURGER KING also associated with eBay India as a channel for pre-orders since it seemed to be where it’s consumers are and found great success in the alliance. This is another initiative where the brand is aiming to follow the pulse of customers and create channels that appeal to various consumer segments and multiply the experience.

    The BURGER KING India menu offers a wide variety of vegetarian & non-vegetarian burgers with quality ingredients across various price-points and is designed to help the consumers find options to suit their needs. All their products are prepared with fresh ingredients and do not contain MSG or trans-fat.


    Leave a Reply