Mumbai:  Talwalkars Better Value Fitness Ltd., India’s one of the largest fitness chain with a presence in more than 50 cities, now brings fitness at a price of just Rs. 999/-This exciting offer is a first from brand ‘Talwalkars’ and seeks to promote fitness while lowering the entry barriers for consumers who would like to get a taste of health and fitness.

The brand ‘Talwalkars’ has been in an expansion mode by setting up gyms across the country. Over the past year, cities as diverse and spread out as Bareilly, Belgaum, Bhubhaneshwar, Bilaspur, Ghaziabad, Kota, Madurai, Rajkot, Rajahmundry, Trichy, Trivanduram etc have been covered.

“By breaking down barriers to fitness we aim to encourage those who have never exercised before, in particular those over 35, and provide an affordable and flexible option for those who do. It is also important to make people aware of the effects that regular exercise can have on their health, both now and in the future.” says Mr. Prashant Talwalkar, Managing Director and CEO, Talwalkars Better Value Fitness Ltd.

Health conscious consumers who are looking to create a positive change in their lives can send a SMS with FIT to 575758 or register on www.talwalkars.net for more details today! This special offer is only valid till 7th July. The offer includes all facilities like gym, cardio, steam. Those enrolling will also get a special annual offer at the end of the month.

Speaking on this marketing initiative, Mr. Nitin Shakdher, Vice-President, (Marketing) at Talwalkars Better Value Fitness Ltd. says “Today’s consumer seeks choices and flexibility. As a brand we realize that and would like to attract consumers who feel that fitness should be affordable and a part of everyone’s day to day life. The 999/- offer is for everyone who wants to experience talwalkars and say hello to fitness.”

The 999 offer is being actively promoted through an integrated marketing campaign comprising of TVC communication, press, digital advertising, social media, mobile marketing, public relations and on ground activation.