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  • Ezeepay to strengthen their banking portfolio with a focus on Micro ATM

    Published on January 14, 2022

    Ezeepay has come up as a very convenient option for everyone, even for those who are not very well acquainted with the technology. The start-up was founded with comprehensive payment solutions for businesses that offer DTH recharge, mobile recharge, cash withdrawal, bill payments, and AEPS.

    Talking about the concerns of people regarding safety, Rashid Ali, Managing Director Ezeepay, mentions that customer safety is their top priority, and they take all the required steps to ensure privacy. He said they are executing their online platform on their HTTPS, which is completely secure, and they do not store any data.

    In the process the transaction and transfers the data to the bank. Ezeepay has a motive to extend its services to rural areas as well for which Ezeepay DDS has been started. They are already covering a lot of places in the rural

    The fintech start-up is concentrating on pushing financial inclusions and promoting digital transactions in rural areas. They have a network of more than 2 lakh agents and distributors in the North Market. They now have their focus on expansion in rural areas of the southern region.

    To make rural people aware of this technology, Ezeepay will install its touchpoints across all pin codes, which are well equipped with all the services of the company like Ezeepay DDS, DTH recharge, mobile recharge, cash withdrawal, bill payments, and AEPS. To ensure proper future growth in the market, the start-up aims at fulfilling the demand for Micro ATMs. In the upcoming 3 years, the start-up plans to deploy 2.5 lakh units in rural and urban areas.

    According to the brand, the preferred niche customer base of the company is in rural areas across the country. The main customer segment includes farmers, women, workers on a daily wage basis. The fintech start-up has been doing a tremendous job so far. The fact that they are focusing on rural areas and are making every effort to acquaint the rural population with digital platforms is commendable.

    Since the pandemic, people prefer online modes of payment because it is contactless and is thus a very safe option. The brand now aims to acquaint people with the technology and contribute towards digitalization.

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