Dubai: Fatima Fertilizer took its cause of promoting the agriculture of Pakistan and giving tribute to its farmers globally by celebrating National Farmers’ Day, also known as Kissan Day, at the Pakistan Pavilion in Expo 2020 Dubai.
The week-long celebrations aim at showcasing the rich agricultural heritage of Pakistan; a land blessed with five mighty rivers and four seasons. Farmers’ Day celebration in Dubai highlights the important role farmers play in global food security and seeks to make global audience of Dubai Expo realize their significance in bringing food to our table.
With the help of the Trade Development Authority of Pakistan (TDAP), Fatima Fertilizer organised a range of activities, whereby the entire pavilion was decorated with various agricultural produce from Pakistan, split into two key seasons of Rabi and Khareef. With key crops of Rabi being Wheat and for Khareef being Cotton and Rice. Apart from these fruits like Mangoes and Oranges / Kinnows play a crucial role in Pakistan’s Agri economy and are immensely popular here in UAE.
Guests at the Pakistan Pavilion were served with delicious desserts from rural Pakistan, which are famous amongst farmers. Traditional hand made pottery from Pakistan was also distributed and visitors got their names calligraphed on the pottery as special memorabilia.
A special cultural show was arranged to showcase all provinces of Pakistan along with their key agricultural produce and national contributions. This cultural show proved to be a major attraction for visitors at the Pakistan Pavilion.
Speaking at the occasion, the CEO of Fatima Fertilizer Mr. Fawad Ahmed Mukhtar highlighted the need for Pakistani companies to actively participate in international forums and aggressively work towards promoting Pakistan’s soft image around the world. He said, “Farmers are the backbone of our nation, and Fatima Fertilizer is the first company to have come forward to pay a glowing salute to them by coining 18th December as Kissan Day”.
National Marketing Manager for Fatima Fertilizer, Ms. Rabel Sadozai, further added: “We have been working tirelessly for the last three years to get the National Farmers’ Day acknowledged as a national event. Apart from its official celebrations with the Government of Pakistan, Dubai Expo is an international forum attracting visitors from 192 countries, and thereby, serves as an amazing platform to showcase Pakistan’s key strength i.e. our brave and hardworking farmers.”
Every year, the celebration of ‘Kissan Day’ serves as a constant reminder about the importance of agriculture for our economic betterment. Sarsabz Fertilizer has long been active in giving due importance and recognition to not just Pakistan but farmers around the world. No doubt farmers are at the forefront battling global food security challenges in the face of constantly increasing population and food demand.