Brand Marketing India (BMI), the exclusive licensee of French Connection in India, announces the launch of the exclusive FCUK men’s underwear range.

Starting from Rs.199, the range is specifically designed with quality and comfort in mind. Cut to flatter every man, the intelligent body defining fit with added stretch and shape retention, together with the bold iconic logo waistband, tag-less comfort and cool packaging makes the product both desirable and distinctive.

The FCUK underwear line includes briefs, hip briefs, boxers, trunks and low rise trunks in cotton & elastene, across a wide range of colours including; basic black, white, grey, navy, olive, maroon, Brazil green, Argentina blue and Tabasco (chilli red). Classic checks, stripes and valentine prints are available for those who prefer more of a fashion look.

Commenting on the launch Mr. Vijay Murjani, CMD, Brand Marketing India said

“We are extremely excited to be launching the FCUK men’s underwear line in India. I am confident that the range will continue to reaffirm FCUK as the edgy and attitudinal International premium brand in India, and establish us as the leader in the young urban underwear market, by offering fashion forward products at competitive prices.”