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  • FMCG Giant Bonn launches La Americana Gourmet Wholewheat Thin Crust Pizza Base for all Pizza lovers

    Published on October 5, 2021

    With a rise in the trend of meals being cooked and enjoyed at home, the leading FMCG major’s gourmet product line: La Americana Gourmet lends a hand by bringing its Wholewheat Thin Crust Pizza base to the market for the progressive lifestyle-conscious consumers, who are demanding more options in the easy to make food category.

    La Americana Gourmet Wholewheat Thin Crust Pizza Base is made with the finest wheat flour. It is made keeping in mind the authentic textures of traditional Italian pizza. This whole-wheat thin-crust Pizza base is made with no added preservatives and is the perfect crust for all your favorite toppings! Simply coat with a rich tomato base before layering a generous helping of mozzarella and your favorite toppings for a delicious Italian pizza, ready for the oven.

    Speaking on the launch, Amrinder Singh, Director, Bonn Group of Industries said, “Significant shifts in consumer preferences and higher demand for value products are some of the factors that lead to the launch of this particular product. The inclusion of this product in our portfolio is one more step towards increasing our penetration in states like Punjab, Haryana, Jammu, Uttrakhand, Delhi, and NCR. The product has been developed after extensive consumer research and we are confident that it will soon be the preferred choice in its category amongst all pizza lovers. This deliciously light and crispy pizza base is perfect for whatever toppings you choose and ready to enjoy in just 10 minutes.”

    With a shelf life of 5 days, La Americana Gourmet Wholewheat Thin Crust Pizza Base is available in a 200gms pack and is priced at INR 60. The product will be available on our e-commerce platform along with all retail outlets. The launch of this product is also a step forward in having a broader portfolio. Currently, La Americana Gourmet has a range of bread, bakery, cakes, and cookies. The brand will soon be coming up with new and innovative products that will not only be fulfilling in terms of health but also will be a treat to the taste buds.

    As one of the largest segments in the food processing sector in India, the bakery industry offers huge opportunities for growth, innovation, and job generation which is also a few of the brand’s key objectives.